• BEST SELLER
    Black | The Sweetheart Black | The Sweetheart Eye Crop

    The Sweetheart®

    Our curly, natural lash
    4.8
    Rated 4.8 out of 5 stars
    2,291 Reviews
    See options $34.99
  • BEST SELLER
    Black (6 ml) | Main Clear (6 ml) | Main

    Made for This® Adhesive

    Longwear adhesive designed for up to 10 day wear
    4.4
    Rated 4.4 out of 5 stars
    2,293 Reviews
    See options $12.99
  • LIMITED EDITION
    Casual But Make It Chic Casual But Make It Chic

    Casual But Make It Chic

    A limited-edition white cat-eye nail—casual, chic, and effortlessly festive
  • BEST SELLER
    The Flirt The Flirt

    The Flirt

    Our bold, curly lash
    4.8
    Rated 4.8 out of 5 stars
    1,779 Reviews
  • LIMITED EDITION
    Mini Travel Set Mini Travel Set

    Mini Travel Set

    Everything you need for a perfect lash application - on the go!
    5.0
    Rated 5.0 out of 5 stars
    4 Reviews
  • BEST SELLER
    Black | Main Black | Eye Crop

    The Bestie

    Our tapered, natural lash
    4.8
    Rated 4.8 out of 5 stars
    812 Reviews
    See options $34.99
  • LIMITED EDITION
    French But Make It Fabulous French But Make It Fabulous

    French But Make It Fabulous

    A limited-edition French nail — with a holiday twist
  • BEST SELLER
    Water Lily Water Lily

    Water Lily

    Our doll-eye, soft black lash
    4.7
    Rated 4.7 out of 5 stars
    441 Reviews
  • $49 VALUE
    The Refresh Routine The Refresh Routine

    The Refresh Routine

    Complete routine to cleanse, soothe, and depuff
    4.7
    Rated 4.7 out of 5 stars
    34 Reviews
  • NEW
    The Dreamer The Dreamer

    The Dreamer

    Our everyday, airy lash
    4.7
    Rated 4.7 out of 5 stars
    53 Reviews
  • LIMITED EDITION
    Simple But Make It A Statement Simple But Make It A Statement

    Simple But Make It A Statement

    A limited-edition holiday French nail—a fresh, festive update to a classic look
  • NEW
    The Glow-Getter The Glow-Getter

    The Glow-Getter

    Our bold, textured lash
    4.5
    Rated 4.5 out of 5 stars
    39 Reviews
  • NEW
    Foam A Friend Foaming Lash Cleanser Foam A Friend Foaming Lash Cleanser

    Foam A Friend Foaming Lash Cleanser

    Lash-safe cleanser that removes buildup and residue
    4.5
    Rated 4.5 out of 5 stars
    16 Reviews
  • The Sweetheart® (2 Pair) The Sweetheart® (2 Pair)

    The Sweetheart® (2 Pair)

    Our curly, natural lash
    4.8
    Rated 4.8 out of 5 stars
    23 Reviews
  • LIMITED EDITION
    Basic But Make It Boss Basic But Make It Boss

    Basic But Make It Boss

    A limited-edition deep burgundy nail—rich, powerful, and made for every celebration
  • $55 VALUE
    Basic But Make It Boss | The Party Ready Bundle Casual But Make It Chic | The Party Ready Bundle

    The Party Ready Bundle

    A limited-edition lash and nail set—your all-in-one holiday glam essential
    See options $39.99
  • $36 VALUE
    The Clean & Calm Duo The Clean & Calm Duo

    The Clean & Calm Duo

    Lash-safe cleanser and mist to calm and refresh skin
    4.7
    Rated 4.7 out of 5 stars
    33 Reviews
  • The Bestie (2 Pair) The Bestie (2 Pair)

    The Bestie (2 Pair)

    Our tapered, natural lash
    4.9
    Rated 4.9 out of 5 stars
    11 Reviews
  • The Flirt (2 Pair) The Flirt (2 Pair)

    The Flirt (2 Pair)

    Our bold, curly lash
    5.0
    Rated 5.0 out of 5 stars
    4 Reviews
  • $38 VALUE
    The Lash TLC Duo The Lash TLC Duo

    The Lash TLC Duo

    Cleanse and condition for stronger, healthier lashes
    4.5
    Rated 4.5 out of 5 stars
    49 Reviews
  • The Baby Lash (2 Pair) The Baby Lash (2 Pair)

    The Baby Lash (2 Pair)

    Our short, natural lash
    4.1
    Rated 4.1 out of 5 stars
    8 Reviews
  • Water Lily (2 Pair) Water Lily | Eye Crop

    Water Lily (2 Pair)

    Our doll-eye, soft black lash
    5.0
    Rated 5.0 out of 5 stars
    3 Reviews