[{"id":330135109829,"handle":"2025-wrapped","updated_at":"2026-03-18T06:08:34-05:00","published_at":"2025-12-05T14:02:03-06:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"2025 Wrapped","body_html":""},{"id":321963786437,"handle":"6-pair-lashes","title":"6 Pair Lashes","updated_at":"2026-03-18T15:15:01-05:00","body_html":"","published_at":"2025-06-27T13:50:45-05:00","sort_order":"manual","template_suffix":"image-banner","disjunctive":false,"rules":[{"column":"type","relation":"equals","condition":"Lashes (6 pair)"}],"published_scope":"global"},{"id":321351450821,"handle":"all","title":"All","updated_at":"2026-03-18T16:25:03-05:00","body_html":"","published_at":"2025-06-12T17:10:59-05:00","sort_order":"manual","template_suffix":"","disjunctive":true,"rules":[{"column":"type","relation":"equals","condition":"Bundle"},{"column":"type","relation":"equals","condition":"Kit"},{"column":"type","relation":"equals","condition":"Lash Adhesive"},{"column":"type","relation":"equals","condition":"Lash Care"},{"column":"type","relation":"equals","condition":"Lashes (2 pair)"},{"column":"type","relation":"equals","condition":"Lashes (5 pair)"},{"column":"type","relation":"equals","condition":"Lashes (6 pair)"},{"column":"type","relation":"equals","condition":"Refresh Collection"},{"column":"type","relation":"equals","condition":"STICKtionary"},{"column":"type","relation":"equals","condition":"Tools \u0026 Accessories"},{"column":"type","relation":"not_equals","condition":"NCA Offer"},{"column":"title","relation":"not_contains","condition":"Holiday Edit"},{"column":"title","relation":"not_contains","condition":"Mini Travel Set"}],"published_scope":"global"},{"id":299749867717,"handle":"all-except-collections-and-bestie","title":"All Except Collections and Bestie","updated_at":"2026-03-18T16:25:03-05:00","body_html":"","published_at":"2024-02-19T07:11:27-06:00","sort_order":"best-selling","template_suffix":"","disjunctive":false,"rules":[{"column":"title","relation":"not_equals","condition":"Collection"},{"column":"title","relation":"not_contains","condition":"Bestie"},{"column":"title","relation":"not_contains","condition":"Starter Kit"}],"published_scope":"global"},{"id":298528637125,"handle":"all-except-sale-items","title":"All Except Sale Items","updated_at":"2026-03-18T16:25:03-05:00","body_html":"","published_at":"2024-01-24T12:53:02-06:00","sort_order":"best-selling","template_suffix":"","disjunctive":false,"rules":[{"column":"is_price_reduced","relation":"is_not_set","condition":""}],"published_scope":"global"},{"id":294598901957,"handle":"all-hallows-eve","title":"All Hallow's Eve","updated_at":"2026-03-18T16:25:03-05:00","body_html":"","published_at":"2023-10-24T13:27:09-05:00","sort_order":"best-selling","template_suffix":"","disjunctive":true,"rules":[{"column":"tag","relation":"equals","condition":"Lashes"},{"column":"title","relation":"contains","condition":"Made For This"}],"published_scope":"global"},{"id":101961433176,"handle":"lashes","updated_at":"2026-03-18T15:15:01-05:00","published_at":"2019-03-29T12:40:14-05:00","sort_order":"manual","template_suffix":"","published_scope":"web","title":"All Lashes","body_html":"\u003ch3\u003e\u003cspan style=\"font-weight: 400;\"\u003eGlam up your look from the comfort of your home. \u003c\/span\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eAffordable DIY lash extensions that are handmade and designed to be soft, beautiful and ultra-light. Six styles to fit your look! \u003ca href=\"https:\/\/flutterhabit.com\/pages\/find-your-favorite-style\" title=\"Eyelash style quiz\" target=\"_blank\"\u003eTake our style quiz\u003c\/a\u003e to see which faux mink lash extension style is best for your eye shape. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eStill unsure what the differences in our lash styles are? Check out our brief description of each, or visit the product pages for more information.\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003e\u003ca href=\"https:\/\/flutterhabit.com\/collections\/lashes\/products\/shorties\" title=\"Shortie lash style\" target=\"_blank\"\u003eShorties\u003c\/a\u003e: Our shortest lash style with our lightest level of volume, designed to look like your natural lashes, but better! \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003e\u003ca href=\"https:\/\/flutterhabit.com\/collections\/lashes\/products\/the-sweetheart\" title=\"The Sweetheart lash style\" target=\"_blank\"\u003eThe Sweethearts\u003c\/a\u003e: Mid length lashes with a doll-eyed shape and an intense curl to make a statement.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003e\u003ca href=\"https:\/\/flutterhabit.com\/collections\/lashes\/products\/the-happy-medium\" title=\"The Happy (Medium) last style\" target=\"_blank\"\u003eThe Happy (Medium)\u003c\/a\u003e: Not too short, not too long. This style is designed to be in between The Original and The Shorties.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003e\u003ca href=\"https:\/\/flutterhabit.com\/collections\/lashes\/products\/the-wink\" title=\"The Wink lash style\" target=\"_blank\"\u003eThe Wink\u003c\/a\u003e: This wispy cat-eyed shape is fun, but not too bold. It’s one of our easiest to apply and has the most gradual length progression from the inner to outer corner of all of our styles. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003e\u003ca href=\"https:\/\/flutterhabit.com\/collections\/lashes\/products\/original\" title=\"The Original FlutterHabit lash style\" target=\"_blank\"\u003eThe Original\u003c\/a\u003e: The style that started it all. A full and dramatic look to replace your lash extensions. Check out the reviews for some before and after pics!\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003e\u003ca href=\"https:\/\/flutterhabit.com\/collections\/lashes\/products\/the-flirt\" title=\"The Flirt lash style\" target=\"_blank\"\u003eThe Flirt\u003c\/a\u003e: Love the volume, but not the length? The Flirt is our fullest lash style, with a bit more curl and shorter length than The Original. Show off your sassy side with our most dramatic lash style. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003e\u003ca href=\"https:\/\/flutterhabit.com\/collections\/lashes\/products\/the-collection\" title=\"A sample box of all 6 styles\" target=\"_blank\"\u003eThe Collection\u003c\/a\u003e: Want to try them all? We suggest The Collection to start. Get a pack of all 6 styles and find out what’s best for you. New to faux lashes? Start with a lighter style and keep The Flirt and The Originals for those special occasions.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003eNow that you've found your dream lashes, \u003ca href=\"https:\/\/flutterhabit.com\/pages\/subscription\" title=\"Subscription form\" target=\"_blank\"\u003esubscribe and save\u003c\/a\u003e for additional discounts and have your lashes delivered automatically on your timeline (every 30, 45 or 60 days). Help us share this best kept beauty secret with your friends and family. \u003ca href=\"https:\/\/flutterhabit.com\/pages\/fh-referral-program\" title=\"Loyalty program page\" target=\"_blank\"\u003eJoin our loyalty program\u003c\/a\u003e and referring your friends for points towards awards on future purchases. \u003c\/p\u003e","image":{"created_at":"2022-01-29T21:23:40-06:00","alt":null,"width":4472,"height":2981,"src":"\/\/flutterhabit.com\/cdn\/shop\/collections\/custom_resized_79793778-017e-4c47-9068-93b576c1b9a7.jpg?v=1643513021"}},{"id":237697630405,"handle":"all-products","updated_at":"2026-03-18T16:25:03-05:00","published_at":"2020-12-02T12:10:37-06:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"All Products","body_html":"","image":{"created_at":"2020-12-02T12:28:19-06:00","alt":null,"width":5100,"height":2400,"src":"\/\/flutterhabit.com\/cdn\/shop\/collections\/FlutterHabitWinter341.jpg?v=1654012414"}},{"id":318704091333,"handle":"all-products-v","updated_at":"2026-03-18T16:25:03-05:00","published_at":"2025-04-04T09:00:35-05:00","sort_order":"manual","template_suffix":"","published_scope":"web","title":"All products best sellers by category (DTC Pages)","body_html":"","image":{"created_at":"2025-04-04T15:04:45-05:00","alt":null,"width":5100,"height":2400,"src":"\/\/flutterhabit.com\/cdn\/shop\/collections\/FlutterHabitWinter341.webp?v=1743797085"}},{"id":294003736773,"handle":"all-products-except-limited-edition","title":"All Products Except Limited Edition","updated_at":"2026-03-18T16:25:03-05:00","body_html":"","published_at":"2023-10-02T09:44:27-05:00","sort_order":"best-selling","template_suffix":"","disjunctive":false,"rules":[{"column":"title","relation":"not_contains","condition":"Snowdrop"},{"column":"title","relation":"not_contains","condition":"Primrose"},{"column":"title","relation":"not_contains","condition":"Daffodil"},{"column":"title","relation":"not_contains","condition":"Sweet Pea"},{"column":"title","relation":"not_contains","condition":"Rose"},{"column":"title","relation":"not_contains","condition":"Aster"},{"column":"title","relation":"not_contains","condition":"Hawthorn"},{"column":"title","relation":"not_contains","condition":"Marigold"},{"column":"title","relation":"not_contains","condition":"Limited Edition Birth Flower Collection"},{"column":"title","relation":"not_contains","condition":"Poppy"},{"column":"title","relation":"not_contains","condition":"Water Lily"},{"column":"title","relation":"not_contains","condition":"Chrysanthemum"},{"column":"title","relation":"not_contains","condition":"Holly"},{"column":"title","relation":"not_contains","condition":"Birth Flower"}],"published_scope":"global"},{"id":293990727877,"handle":"all-products-except-marigold","title":"All Products Except Marigold","updated_at":"2026-03-18T16:25:03-05:00","body_html":"","published_at":"2023-09-28T15:58:34-05:00","sort_order":"best-selling","template_suffix":"","disjunctive":false,"rules":[{"column":"title","relation":"not_contains","condition":"Marigold"},{"column":"title","relation":"not_contains","condition":"Marigold Accent Lashes"}],"published_scope":"global"},{"id":302999732421,"handle":"all-products-except-mft","title":"All Products Except MFT","updated_at":"2026-03-18T15:15:01-05:00","body_html":"","published_at":"2024-04-24T15:24:07-05:00","sort_order":"best-selling","template_suffix":"","disjunctive":false,"rules":[{"column":"title","relation":"not_contains","condition":"Made For This"},{"column":"title","relation":"not_contains","condition":"The Setup"}],"published_scope":"global"},{"id":291003138245,"handle":"best-sellers","updated_at":"2026-03-18T16:25:03-05:00","published_at":"2022-10-26T10:34:06-05:00","sort_order":"manual","template_suffix":"promo-collection","published_scope":"global","title":"Best Sellers","body_html":""},{"id":321374126277,"handle":"birthday-sale","title":"Birthday Sale","updated_at":"2026-03-18T16:25:03-05:00","body_html":"","published_at":"2025-06-13T16:26:48-05:00","sort_order":"manual","template_suffix":"promo-ended-w-sign-up","disjunctive":false,"rules":[{"column":"title","relation":"not_contains","condition":"Navidium Shipping Protection"},{"column":"title","relation":"not_contains","condition":"marketing insert"},{"column":"title","relation":"not_contains","condition":"NCA"},{"column":"title","relation":"not_contains","condition":"First time favorite"},{"column":"title","relation":"not_contains","condition":"Videowise"},{"column":"title","relation":"not_contains","condition":"(TTS)"},{"column":"title","relation":"not_contains","condition":"(TTS Exclusive)"},{"column":"title","relation":"not_contains","condition":"Best Sellers Kit"},{"column":"title","relation":"not_contains","condition":"gift"},{"column":"title","relation":"not_contains","condition":"Lash pads, silicone"},{"column":"is_price_reduced","relation":"is_not_set","condition":""},{"column":"type","relation":"not_equals","condition":"STICKtionary"},{"column":"type","relation":"not_equals","condition":"Shipping Supplies"},{"column":"title","relation":"not_contains","condition":"Test"},{"column":"title","relation":"not_contains","condition":"TBD"}],"published_scope":"global"},{"id":305635655877,"handle":"birthday-sale-24","title":"Birthday Sale '24","updated_at":"2026-03-18T15:15:01-05:00","body_html":"","published_at":"2024-06-12T14:17:11-05:00","sort_order":"best-selling","template_suffix":"","disjunctive":false,"rules":[{"column":"title","relation":"not_contains","condition":"Made for This"},{"column":"title","relation":"not_contains","condition":"The Setup"},{"column":"title","relation":"not_contains","condition":"Poppy"},{"column":"title","relation":"not_contains","condition":"Primrose"},{"column":"title","relation":"not_contains","condition":"Hawthorn"},{"column":"title","relation":"not_contains","condition":"Willow"}],"published_scope":"global"},{"id":327843872965,"handle":"black-friday-sale","title":"Black Friday Sale","updated_at":"2026-03-18T16:25:03-05:00","body_html":"","published_at":"2025-10-31T11:48:06-05:00","sort_order":"manual","template_suffix":"","disjunctive":false,"rules":[{"column":"type","relation":"not_equals","condition":"Brow Trainers"},{"column":"type","relation":"not_equals","condition":"Gift Card"},{"column":"type","relation":"not_equals","condition":"Gift with Purchase"},{"column":"type","relation":"not_equals","condition":"Gift Wrap"},{"column":"type","relation":"not_equals","condition":"Insurance"},{"column":"type","relation":"not_equals","condition":"Marketing Materials"},{"column":"type","relation":"not_equals","condition":"NCA Offer"},{"column":"type","relation":"not_equals","condition":"Shipping Supplies"},{"column":"type","relation":"not_equals","condition":"Shoppable video"},{"column":"type","relation":"not_equals","condition":"TikTok \u0026 Meta Bundles"},{"column":"variant_inventory","relation":"greater_than","condition":"0"},{"column":"title","relation":"not_contains","condition":"100%"},{"column":"title","relation":"not_contains","condition":"Remover Spray"},{"column":"title","relation":"not_contains","condition":"Ready. Set. Flutter"},{"column":"title","relation":"not_contains","condition":"Classic Trial Pack"},{"column":"title","relation":"not_contains","condition":"The First-Timers Festive Bundle"}],"published_scope":"global"},{"id":290789753029,"handle":"bundle-builder-lashes","updated_at":"2026-03-18T15:15:01-05:00","published_at":"2022-10-13T12:35:37-05:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"bundle-builder-lashes","body_html":""},{"id":317144301765,"handle":"chelseas-favorites","updated_at":"2026-03-18T16:25:03-05:00","published_at":"2025-02-12T13:53:52-06:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Chelsea's Favorites","body_html":""},{"id":299222433989,"handle":"classic","updated_at":"2026-03-18T15:15:01-05:00","published_at":"2024-02-07T14:35:49-06:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Classic","body_html":""},{"id":333132497093,"handle":"compare-collection","updated_at":"2026-03-18T15:15:01-05:00","published_at":"2026-02-06T09:24:17-06:00","sort_order":"alpha-asc","template_suffix":"","published_scope":"global","title":"Compare Collection","body_html":"\u003cp\u003eList of products that will be displayed in the selector within the \"compare products\" widget\u003c\/p\u003e"},{"id":327417626821,"handle":"gifts-under-50","title":"Gifts Under $50","updated_at":"2026-03-18T06:08:34-05:00","body_html":"","published_at":"2025-10-22T17:07:10-05:00","sort_order":"manual","template_suffix":"image-banner","disjunctive":false,"rules":[{"column":"tag","relation":"equals","condition":"giftsunder50"}],"published_scope":"global"},{"id":319375474885,"handle":"lashes-5-6-pair","title":"Lashes - 5 \u0026 6 Pair","updated_at":"2026-03-18T15:15:01-05:00","body_html":"","published_at":"2025-04-28T12:13:52-05:00","sort_order":"best-selling","template_suffix":"","disjunctive":false,"rules":[{"column":"is_price_reduced","relation":"is_not_set","condition":""},{"column":"product_category_id","relation":"equals","condition":"hb-3-2-6-3-5"},{"column":"title","relation":"not_contains","condition":"2 Pair"},{"column":"title","relation":"not_contains","condition":"Bundle"},{"column":"title","relation":"not_contains","condition":"Glue"},{"column":"title","relation":"not_contains","condition":"Kit"},{"column":"variant_inventory","relation":"greater_than","condition":"0"},{"column":"type","relation":"not_equals","condition":"NCA Offer"},{"column":"type","relation":"not_equals","condition":"TikTok \u0026 Meta Bundles"},{"column":"title","relation":"not_contains","condition":"Trial Pack"},{"column":"type","relation":"not_contains","condition":"Gift with Purchase"}],"published_scope":"global"},{"id":318709399749,"handle":"lashes-v","updated_at":"2026-03-18T15:15:01-05:00","published_at":"2025-04-04T15:05:00-05:00","sort_order":"manual","template_suffix":"","published_scope":"web","title":"Lashes best sellers by category (DTC Pages)","body_html":"\u003ch3\u003e\u003cspan style=\"font-weight: 400;\"\u003eGlam up your look from the comfort of your home. \u003c\/span\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eAffordable DIY lash extensions that are handmade and designed to be soft, beautiful and ultra-light. Six styles to fit your look! \u003ca title=\"Eyelash style quiz\" href=\"https:\/\/flutterhabit.com\/pages\/find-your-favorite-style\" target=\"_blank\"\u003eTake our style quiz\u003c\/a\u003e to see which faux mink lash extension style is best for your eye shape. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eStill unsure what the differences in our lash styles are? Check out our brief description of each, or visit the product pages for more information.\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003e\u003ca title=\"Shortie lash style\" href=\"https:\/\/flutterhabit.com\/collections\/lashes\/products\/shorties\" target=\"_blank\"\u003eShorties\u003c\/a\u003e: Our shortest lash style with our lightest level of volume, designed to look like your natural lashes, but better! \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003e\u003ca title=\"The Sweetheart lash style\" href=\"https:\/\/flutterhabit.com\/collections\/lashes\/products\/the-sweetheart\" target=\"_blank\"\u003eThe Sweethearts\u003c\/a\u003e: Mid length lashes with a doll-eyed shape and an intense curl to make a statement.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003e\u003ca title=\"The Happy (Medium) last style\" href=\"https:\/\/flutterhabit.com\/collections\/lashes\/products\/the-happy-medium\" target=\"_blank\"\u003eThe Happy (Medium)\u003c\/a\u003e: Not too short, not too long. This style is designed to be in between The Original and The Shorties.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003e\u003ca title=\"The Wink lash style\" href=\"https:\/\/flutterhabit.com\/collections\/lashes\/products\/the-wink\" target=\"_blank\"\u003eThe Wink\u003c\/a\u003e: This wispy cat-eyed shape is fun, but not too bold. It’s one of our easiest to apply and has the most gradual length progression from the inner to outer corner of all of our styles. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003e\u003ca title=\"The Original FlutterHabit lash style\" href=\"https:\/\/flutterhabit.com\/collections\/lashes\/products\/original\" target=\"_blank\"\u003eThe Original\u003c\/a\u003e: The style that started it all. A full and dramatic look to replace your lash extensions. Check out the reviews for some before and after pics!\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003e\u003ca title=\"The Flirt lash style\" href=\"https:\/\/flutterhabit.com\/collections\/lashes\/products\/the-flirt\" target=\"_blank\"\u003eThe Flirt\u003c\/a\u003e: Love the volume, but not the length? The Flirt is our fullest lash style, with a bit more curl and shorter length than The Original. Show off your sassy side with our most dramatic lash style. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003e\u003ca title=\"A sample box of all 6 styles\" href=\"https:\/\/flutterhabit.com\/collections\/lashes\/products\/the-collection\" target=\"_blank\"\u003eThe Collection\u003c\/a\u003e: Want to try them all? We suggest The Collection to start. Get a pack of all 6 styles and find out what’s best for you. New to faux lashes? Start with a lighter style and keep The Flirt and The Originals for those special occasions.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003eNow that you've found your dream lashes, \u003ca title=\"Subscription form\" href=\"https:\/\/flutterhabit.com\/pages\/subscription\" target=\"_blank\"\u003esubscribe and save\u003c\/a\u003e for additional discounts and have your lashes delivered automatically on your timeline (every 30, 45 or 60 days). Help us share this best kept beauty secret with your friends and family. \u003ca title=\"Loyalty program page\" href=\"https:\/\/flutterhabit.com\/pages\/fh-referral-program\" target=\"_blank\"\u003eJoin our loyalty program\u003c\/a\u003e and referring your friends for points towards awards on future purchases. \u003c\/p\u003e","image":{"created_at":"2025-04-04T15:05:00-05:00","alt":null,"width":4472,"height":2981,"src":"\/\/flutterhabit.com\/cdn\/shop\/collections\/custom_resized_6d950922-19ae-4874-92d4-0ce9c9b39200.jpg?v=1743797100"}},{"id":300180799685,"handle":"all-except-suggestion-box-1","title":"Mother's Day Exclusions","updated_at":"2026-03-18T15:15:01-05:00","body_html":"","published_at":"2024-02-29T13:17:04-06:00","sort_order":"best-selling","template_suffix":"","disjunctive":false,"rules":[{"column":"title","relation":"not_contains","condition":"Suggestion Box"},{"column":"title","relation":"not_contains","condition":"Made for This"},{"column":"title","relation":"not_contains","condition":"Setup"}],"published_scope":"global"},{"id":317198172357,"handle":"national-lash-day-25-sale","title":"National Lash Day '25 Sale","updated_at":"2026-03-18T16:25:03-05:00","body_html":"","published_at":"2025-02-14T12:39:31-06:00","sort_order":"best-selling","template_suffix":"","disjunctive":false,"rules":[{"column":"title","relation":"not_equals","condition":"Best Sellers Kit - 50% Off"},{"column":"title","relation":"not_equals","condition":"Mini Removal Balm"}],"published_scope":"global"},{"id":333903888581,"handle":"preptech-lashes","updated_at":"2026-03-18T15:15:01-05:00","published_at":"2026-02-18T15:06:54-06:00","sort_order":"created-desc","template_suffix":"image-banner","published_scope":"global","title":"PrepTECH™ Lashes","body_html":""},{"id":333345915077,"handle":"product-comparison-collection","title":"Product Comparison Collection","updated_at":"2026-03-18T15:15:01-05:00","body_html":"","published_at":"2026-02-11T16:01:09-06:00","sort_order":"alpha-asc","template_suffix":"","disjunctive":false,"rules":[{"column":"type","relation":"not_equals","condition":"Brow Trainers"},{"column":"type","relation":"not_equals","condition":"Bundle"},{"column":"type","relation":"not_equals","condition":"Gift Card"},{"column":"type","relation":"not_equals","condition":"Gift with Purchase"},{"column":"type","relation":"not_equals","condition":"Gift Wrap"},{"column":"type","relation":"not_equals","condition":"Insurance"},{"column":"type","relation":"not_equals","condition":"Kit"},{"column":"type","relation":"not_equals","condition":"Lash Adhesive"},{"column":"type","relation":"not_equals","condition":"Lash Care"},{"column":"type","relation":"not_equals","condition":"Lashes (3 pair)"},{"column":"type","relation":"not_equals","condition":"Marketing Materials"},{"column":"type","relation":"not_equals","condition":"Nails"},{"column":"type","relation":"not_equals","condition":"NCA Offer"},{"column":"type","relation":"not_equals","condition":"Refresh Collection"},{"column":"type","relation":"not_equals","condition":"Shipping Supplies"},{"column":"type","relation":"not_equals","condition":"Shoppable video"},{"column":"type","relation":"not_equals","condition":"TikTok \u0026 Meta Bundles"},{"column":"type","relation":"not_equals","condition":"Tools \u0026 Accessories"},{"column":"title","relation":"not_contains","condition":"Trial Pack"},{"column":"title","relation":"not_contains","condition":"(TTS)"},{"column":"title","relation":"not_contains","condition":"Holiday Edit"},{"column":"title","relation":"not_contains","condition":"Birthday Edit"},{"column":"title","relation":"not_contains","condition":"Set"}],"published_scope":"global"},{"id":319497633989,"handle":"shop-all","title":"Shop All","updated_at":"2026-03-18T16:25:03-05:00","body_html":"","published_at":"2025-07-08T11:54:51-05:00","sort_order":"manual","template_suffix":"promo-collection","disjunctive":false,"rules":[{"column":"variant_inventory","relation":"greater_than","condition":"0"},{"column":"type","relation":"not_equals","condition":"Gift Card"},{"column":"type","relation":"not_equals","condition":"Gift Cards"},{"column":"type","relation":"not_equals","condition":"Gift Wrap"},{"column":"type","relation":"not_equals","condition":"Insurance"},{"column":"type","relation":"not_equals","condition":"roundup-donation"},{"column":"type","relation":"not_equals","condition":"sgdonation"},{"column":"type","relation":"not_equals","condition":"Shoppable video"},{"column":"variant_price","relation":"greater_than","condition":"0"},{"column":"title","relation":"not_contains","condition":"Adhesive Gift"},{"column":"title","relation":"not_contains","condition":"Silicone"},{"column":"title","relation":"not_contains","condition":"Marketing"},{"column":"title","relation":"not_contains","condition":"Trial Pack"},{"column":"title","relation":"not_contains","condition":"Mirror"},{"column":"title","relation":"not_contains","condition":"TTS Exclusive"},{"column":"title","relation":"not_contains","condition":"Best sellers kit"},{"column":"title","relation":"not_contains","condition":"TTS"},{"column":"title","relation":"not_contains","condition":"starter kit"},{"column":"type","relation":"not_equals","condition":"NCA Offer"},{"column":"is_price_reduced","relation":"is_not_set","condition":""}],"published_scope":"global"},{"id":324921360581,"handle":"subscription-lashes","title":"Subscription Lashes","updated_at":"2026-03-18T15:15:01-05:00","body_html":"","published_at":"2025-09-05T14:00:46-05:00","sort_order":"best-selling","template_suffix":"","disjunctive":false,"rules":[{"column":"tag","relation":"equals","condition":"Subscription"}],"published_scope":"global"},{"id":327444758725,"handle":"the-first-time-bestie","title":"The First-Time Bestie","updated_at":"2026-03-18T16:25:03-05:00","body_html":"","published_at":"2025-10-23T09:57:47-05:00","sort_order":"manual","template_suffix":"","disjunctive":false,"rules":[{"column":"tag","relation":"equals","condition":"FirstTimeBestie"}],"published_scope":"global"},{"id":327444496581,"handle":"the-mom-on-the-go","title":"The Mom On The Go","updated_at":"2026-03-18T16:25:03-05:00","body_html":"","published_at":"2025-10-23T09:48:57-05:00","sort_order":"manual","template_suffix":"","disjunctive":false,"rules":[{"column":"tag","relation":"equals","condition":"momonthego"}],"published_scope":"global"},{"id":238476099781,"handle":"wholesale-collection","updated_at":"2026-03-18T16:25:03-05:00","published_at":"2022-01-29T20:48:13-06:00","sort_order":"best-selling","template_suffix":"","published_scope":"global","title":"Wholesale Collection","body_html":""}]
If effortless elegance was a lash, it would be The Dreamer. Lightweight, airy, and perfectly wispy, this 7-14mm beauty gives just the right amount of volume for an everyday, soft-glam vibe. She’s that girl—the one you can count on for a polished look without the effort. And since she was a holiday edit bestseller, we knew we had to make her permanent. Now featuring our patent-pending PrepTECH™ lash technology for an even easier application and improved hold that's designed to simplify your routine from the very first wear.
Includes six sets of lashes, each lasting up to 10 days. Adhesive sold separately.
PATENT PENDING
HOW TO USE
STEP 1 • APPLY ADHESIVE Apply a small, rounded bead of Made for This® Adhesive to the top side of the lash cluster’s bottom edge. Wait 20–30 seconds until tacky.
STEP 2 • APPLY TO LASH LINE Using your applicator, apply your segments to the underside of your natural lashes, avoiding your waterline. Repeat for remaining segments.
PRO TIP • CLAMP TO SECURE Once all segments are applied, gently clamp your natural lashes and segments together using your applicator to fully secure your set and achieve a seamless blend.
These lashes are to die for, they are a doll eye shape and the perfect amount of curl or should I say “dreamyness”. I have been wearing them almost everyday for 8+ months. I just got them in brunette too now!
Thalia
Verified Buyer
I recommend this product
Eye Shape Round
Eye Size Large
Rated 5 out of 5 stars
2/24/26
Perfection
Disclaimer: my before pic is me post skincare hahaha
I’m honestly blown away by these lashes. They fit my eye shape perfectly and look so natural yet elevated. The application process was surprisingly easy, even for a first-time user, and the quality feels amazing. They’re lightweight, comfortable, and give such a clean, put-together look without being over the top. Definitely exceeded my expectations.
Tristyn C.
I recommend this product
Eye Shape Almond
Rated 5 out of 5 stars
11/12/25
PERFECT everyday
I started with the Poppy’s , mind you I have blonde eyelashes so they weren’t enough for me. I like the sweetheart but I felt like I needed a little bit more and I feel like these are the perfect length ! They are enough if I don’t want to wear eyeliner on the top or I do and they don’t look over the top !
Abby
Verified Buyer
I recommend this product
Eye Shape Almond
Eye Size Medium
Rated 5 out of 5 stars
11/3/25
Dreamers are life!
Absolutely adore this shape! All lashes have a learning curve and once you find that rhythm they'll last forever on! Seriously couldn't go without lashes... especially this shape. Its my go to everyday lash that makes me feel so put together without a drop of makeup on! Its so effortless to feel cute!
Sanela A.
Verified Buyer
I recommend this product
Rated 5 out of 5 stars
10/26/25
One of my favorites
Beautiful lash. Love the five segment. I mix it to make it a cat eye and it’s absolutely gorgeous
