Your Lash Routine, Rewarded
Subscribe once. Save every order.
Unlock exclusive gifts as your routine grows.
Save on every order
Free shipping
Exclusive subscriber pricing
Gifts that get better over time
How It Works
Choose Your Style
Pick the lashes you love.
Set Your Schedule
We'll deliver on your preferred cadence.
Unlock Rewards
Enjoy exclusive pricing, free shipping, loyalty points, and milestone gifts automatically.
Your Routine Gets More Rewarding
Every milestone unlocks a new gift—automatically.
No promo codes. No hoops to jump through. Your rewards are added as you reach each milestone.
Order #1
A free Lash Applicator* for easy, precise placement from your very first set.
Order #2
A free Lash Off Removal Spray to make taking off your lashes gentle and effortless.
Order #3
A free Silicone Lash Pad to keep your clusters organized and ready for application.
Order #4
A free 3 Pack of ReadyRecharge Undereye Gels for a little extra self-care while you get ready.
Order #10
A free Foam A Friend Lash Cleanser to keep your lashes feeling fresh and clean.
Every 12th Order
Every 12th subscription order is on us—enjoy a free lash box, a $30 value.
Customize Your Routine
Enjoy an exclusive subscriber 16% discount on full-size and mini Made For This® Adhesive whenever you add it to your next subscription shipment. It's an easy way to stock up while saving on the products you use most.
No more running out of adhesive before your next delivery - or receiving it too early. Simply add it to any upcoming subscription order whenever the timing is right for you.
Every subscription order earns loyalty points that can be redeemed for dollars off future purchases or products like a free mini Made For This® Adhesive. The longer you're subscribed, the more rewards you'll unlock.
Shop Our Most Subscribed Lashes
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BEST SELLER
The Sweetheart®
Our curly, natural lashRated 4.8 out of 5 stars2,396 Reviews -
BEST SELLER
The Flirt
Our bold, curly lashRated 4.8 out of 5 stars1,855 Reviews -
The Happy (Medium)®
Our mid-length, doll-eye lashRated 4.6 out of 5 stars1,482 Reviews -
Shorties®
Our natural, doll-eye lashRated 4.5 out of 5 stars1,469 Reviews -
The Wink
Our wispy, cat-eye lashRated 4.6 out of 5 stars1,322 Reviews -
BEST SELLER
The Bestie
Our tapered, natural lashRated 4.7 out of 5 stars910 Reviews -
BEST SELLER
Water Lily
Our doll-eye, soft black lashRated 4.6 out of 5 stars508 Reviews -
Aster
Our curly, tapered lashRated 4.6 out of 5 stars312 Reviews -
50% OFF
Ready. Set. Nourish. Lash Conditioning Serum
For healthier, stronger, and fuller-looking lashesRated 4.6 out of 5 stars40 Reviews -
NEW
The Diva
Our spiked, tapered lashRated 4.7 out of 5 stars862 Reviews -
The Bestie Pre-Glued with ProTECHt™
A pre-glued, press-on version of our bestselling Bestie lashRated 3.9 out of 5 stars45 Reviews -
NEW
The Bombshell
Our ultra bold, doll-eye lashRated 3.8 out of 5 stars25 Reviews
Frequently Asked Questions
How do I manage my subscription?
You can make changes to your upcoming orders by logging in to your account here: Manage Subscription. You can also manage your upcoming orders via text when you enter your phone number at checkout.
How do milestone gifts work?
Your milestone gift is automatically added to your qualifying subscription order—no promo codes required. Just keep in mind: if you skip an order with a reward attached, that milestone gift will be skipped too and will not carry over to your next order.
Can I skip or pause my subscription?
Yes! You can skip, pause, or cancel anytime.
What happens to my rewards if I cancel and resubscribe?
Your progress stays with you! Your order count doesn’t reset when you cancel, so if you decide to come back, you’ll continue from where you left off rather than starting over.
I’m already a subscriber. Do I get the earlier milestone gifts?
Milestone gifts are based on your current order count. If you’ve already passed a milestone, you won’t receive that gift retroactively—but you’ll still be on track to unlock the rewards ahead of you.