The Sweetheart®

DIY lash clusters are small segments of lashes applied underneath your natural lashes — not on top like traditional strip lashes — to create the seamless look of lash extensions without the salon appointment. Because they sit under your natural lashes, the band is more hidden and results are more natural in comparison to conventional strip lashes, which often have a visible band and don't blend as seamlessly with natural lashes.

FlutterHabit offers two types: traditional clusters applied with Made for This® Adhesive for up to 10+ days of wear, and pre-glued clusters with adhesive already built in for an even faster application. Each style comes pre-mapped so you get an easy and consistent result every time without the guess work.

With a range of styles from natural to dramatic, there's a look for every eye shape and style preference — making FlutterHabit the smarter alternative to strip lashes and expensive salon extensions.

Yes — FlutterHabit lash clusters are designed with beginners in mind. Unlike strip lashes, clusters are applied in small segments underneath your natural lashes, giving you more control over placement and a more natural-looking result. PrepTECH™ technology makes application even easier with pre-placed micro adhesive dots on each segment. And if you're struggling with application, our Application Guarantee offers a free one-on-one Zoom consultation at consultation.flutterhabit.com — and if you still can't get it after your call, we'll refund your lashes and adhesive.

Apply a line of Made for This® Adhesive to the top side of the lash segments at the base. Wait 20–30 seconds or until tacky, then use your applicator to place the segment underneath your natural lashes, close to, but not touching the waterline. Once all segments are applied, use your applicator to gently clamp the segments to your natural lashes to secure them in place.

PrepTECH™ is FlutterHabit's patent-pending technology that places micro adhesive dots directly on each lash segment for easier placement and a more secure bond — no extra prep steps required.

When paired with Made for This® Adhesive and applied correctly, each set lasts up to 10+ days. Individual results may vary based on application technique, skin type, and aftercare.

The key to longer wear is using the right adhesive and following a simple aftercare routine. Applying your clusters with Made for This® Adhesive will provide the strongest bond and most optimal wear. Avoiding oil-based products around the eye area, rubbing your eyes, and keeping lashes dry for the first 24 hours after application are all important tips for longevity.

Cleaning your lashes regularly with our Foam-A-Friend Foaming Lash Cleanser will also help keep lashes looking great and extend wear time. With the right care, each set lasts up to 10+ days — and many of our customers report wearing theirs even longer.

Yes — when applied correctly with Made for This® Adhesive, FlutterHabit lash clusters are designed for multi-day wear, including overnight use.

No — When removed correctly using a proper lash remover like Lash Off™ Removal Spray or our Lash Removal Balm, they should not cause damage to natural lashes. For extra peace of mind, incorporating our Lash Serum into your routine helps nourish and support your natural lashes during and between sets.

Always use a dedicated lash remover to dissolve the adhesive and never pull or tug at your clusters. FlutterHabit offers two removal options: Lash Off™ Removal Spray for a quick, mess-free mist application, or our original Lash Removal Balm for a more traditional balm formula. Both dissolve lash adhesive gently without damaging your natural lashes. If you feel any tension on your natural lashes during removal, you may need to apply more remover and allow additional time until they slide off smoothly. 

Because we actually listen. FlutterHabit was founded in 2019 with one mission: make confidence easy. Since then, we've sold over 3 million products, built a 45,000+ member community, and been featured in Forbes, People, Cosmopolitan, Byrdie, and CNN Underscored — not because we're the loudest brand in the room, but because our customers keep coming back.

Every innovation we've launched — including PrepTECH™, our patent-pending lash technology — came directly from our community telling us what they needed. The result? Lashes that go on easier, stay on longer, and look so good that Cosmopolitan called them their favorite alternative to salon extensions.

Salon lash extensions run $100–$300 and require appointments, tip, and commitment. FlutterHabit gives you salon-quality results at home for less than $1 a day — on your schedule, your style, your terms. And if you ever struggle with application, our Application Guarantee backs every purchase with a free one-on-one Zoom consultation and a refund if you still can't get it.

We don't just sell lashes. We set you up to love them.