The Sweetheart®

Our curly, natural lash

4.8
Rated 4.8 out of 5 stars
2,354 Reviews
Classic
6 Pairs
11-13mm
EMPTY DOM REMOVE PROTECTOR
$29.99 $34.99
  • FREE adhesive for life
  • 12th subscription order is FREE
  • FREE shipping on recurring orders
  • Conveniently manage orders via text
  • FREE gift with 1st order & 3rd order
  • Easily edit, skip, or cancel anytime
OR
$34.99
  • No FREE Shipping
Application Guarantee Details

If you still cannot apply our lashes confidently after our free 15-minute video consultation, we will refund your lashes and adhesive.

PRODUCT DETAILS

A sweet lash with just a hint of drama for those who prefer a more natural look. The Sweetheart® sits between Shorties® and The Happy Medium® in length, with added curl for a touch of extra sass.

This sweet, playful style creates a full yet natural, doll-eyed finish that effortlessly takes you from a day at the office to a night out.

Now featuring PrepTECH™ patent-pending technology, each segment includes pre-placed micro adhesive dots and an ultra-thin barrier for easier placement and up to 10+ days of wear.

Also available in Brunette.


Lash Stats:

  • Collection: Classic
  • Length: 11-13mm
  • Volume: Medium
  • Fiber: Black
  • Curl: Dramatic C/D Curl
  • Shape: Doll Eye


Includes six sets of lashes, each lasting up to 10 days. Adhesive sold separately.

HOW TO USE

STEP 1 • APPLY ADHESIVE
Apply a small, rounded bead of Made for This® Adhesive to the top side of the lash cluster’s bottom edge.
Wait 20–30 seconds until tacky.

STEP 2 • APPLY TO LASH LINE
Using your applicator, apply your segments to the underside of your natural lashes, avoiding your waterline. Repeat for remaining segments.

PRO TIP • CLAMP TO SECURE
Once all segments are applied, gently clamp your natural lashes and segments together using your applicator to fully secure your set and achieve a seamless blend.

Step 1

Apply glue to a segment

Step 2

Stick under natural lash

Step 3

Repeat

INGREDIENTS

Acrylates Copolymer, Aqua/Water/Eau, Propylene Glycol

Caution: Keep out of reach of children. For external use only. Use only as directed. Apply lashes directly to the underside of eyelash. Avoid touching eyes with adhesive or lashes. If contact with adhesive occurs, wash immediately with lukewarm water.

The Sweetheart®

The Sweetheart®

|
Sale price $34.99
4.8
Rated 4.8 out of 5 stars
Based on 2,354 reviews
Reviews Summary
Customers say these lashes strike an ideal balance between natural and glamorous for everyday wear. Many reviews mention they last 5-7 days with proper application. Frequent comments address the lightweight feel and easy application process. The style works well for most eye shapes, though some find them too long. Many appreciate both black and brunette color options, with brunette noted as particularly natural-looking. Reviews highlight their versatility for both minimal and full-makeup looks. While most users report an excellent fit, some with smaller eyes mention they prefer shorter styles.
Total 5 star reviews: 2.1k Total 4 star reviews: 148 Total 3 star reviews: 57 Total 2 star reviews: 21 Total 1 star reviews: 35
Slide 1 selected
2,354 reviews
  • E.M.
    Verified Reviewer
    Reviewing
    The Sweetheart®
    I recommend this product
    Eye Shape Hooded
    Eye Size Medium
    Rated 5 out of 5 stars
    3/24/26
    Love this style very natural

    I typically wear long dramatic lashes but I LOVVVEEE these ! I ended up buying this pair on the TikTok shop but they were so good I needed the subscription on their website! These are my new everyday go to lashes ! Also the do lash a very long time!

  • Melanie
    Verified Buyer
    Reviewing
    The Sweetheart®
    I recommend this product
    Eye Shape Hooded
    Eye Size Medium
    Rated 5 out of 5 stars
    3/20/26
    Love these!

    These are my favorite style - natural with a little oomph. I get a lot of compliments on them and people are surprised I do them myself. I started with a pack with multiple styles and have stuck with these. Highly recommend

  • Christi P.
    Verified Buyer
    Reviewing
    The Sweetheart®
    I recommend this product
    Rated 5 out of 5 stars
    3/19/26
    Beautiful

    The Sweetheart lashes are absolutely stunning! I feel like a million bucks every time I wear them. I don’t even need to put on a ton of makeup to feel this good. I’ve received so many compliments—they’re definitely a game changer!

  • Victoria C.
    Verified Reviewer
    Reviewing
    The Sweetheart®
    I recommend this product
    Eye Shape Almond
    Eye Size Medium
    Rated 5 out of 5 stars
    3/16/26
    Love!!!

    I love the look of these and how full they are! I don’t wear them on a daily but they are perfect when I know I’m going out for a date night or event and will wear for a few days after!

  • KRYSTINA R.
    Verified Buyer
    Reviewing
    The Sweetheart®
    I recommend this product
    Eye Shape Almond, Hooded
    Eye Size Medium
    Rated 5 out of 5 stars
    3/12/26
    Beautiful shape

    So pretty and length is great