• BEST SELLER
    Black | The Sweetheart Black | The Sweetheart Eye Crop

    The Sweetheart®

    Our curly, natural lash
    4.8
    Rated 4.8 out of 5 stars
    2,298 Reviews
    See options $34.99
  • BEST SELLER
    Black | Main Black | Eye Crop

    The Bestie

    Our tapered, natural lash
    4.8
    Rated 4.8 out of 5 stars
    822 Reviews
    See options $34.99
  • BEST SELLER
    The Flirt The Flirt

    The Flirt

    Our bold, curly lash
    4.8
    Rated 4.8 out of 5 stars
    1,786 Reviews
  • BEST SELLER
    Black (6 ml) | Main Clear (6 ml) | Main

    Made for This® Adhesive

    Longwear adhesive designed for up to 10 day wear
    4.4
    Rated 4.4 out of 5 stars
    2,298 Reviews
    See options $12.99
  • Black (6 g) | Main Clear (6 g) | Main

    Prep It

    Adhesive primer that locks your lashes into place for easy application & extended wear
    4.5
    Rated 4.5 out of 5 stars
    35 Reviews
    See options $9.99
  • Large (30 ml) | Main Mini (5 ml) | Main

    Lash Removal Balm

    Nourishing balm that melts away adhesive for damage free removal
    4.8
    Rated 4.8 out of 5 stars
    353 Reviews
    See options $14.99
  • BEST SELLER
    Water Lily Water Lily

    Water Lily

    Our doll-eye, soft black lash
    4.7
    Rated 4.7 out of 5 stars
    443 Reviews
  • NEW
    The Dreamer The Dreamer

    The Dreamer

    Our everyday, airy lash
    4.8
    Rated 4.8 out of 5 stars
    58 Reviews
  • NEW
    The Glow-Getter The Glow-Getter

    The Glow-Getter

    Our bold, textured lash
    4.5
    Rated 4.5 out of 5 stars
    40 Reviews
  • NEW
    Foam A Friend Foaming Lash Cleanser Foam A Friend Foaming Lash Cleanser

    Foam A Friend Foaming Lash Cleanser

    Lash-safe cleanser that removes buildup and residue
    4.5
    Rated 4.5 out of 5 stars
    16 Reviews
  • NEW
    She’s Your Hype Girl Hypochlorous Acid Spray She’s Your Hype Girl Hypochlorous Acid Spray

    She’s Your Hype Girl Hypochlorous Acid Spray

    Soothes, refreshes, and protects lashes and skin
    4.9
    Rated 4.9 out of 5 stars
    15 Reviews
  • NEW
    Ready Recharge Undereye Gel Masks Ready Recharge Undereye Gel Masks

    Ready Recharge Undereye Gel Masks

    Instant refresh for tired, puffy undereyes
    4.3
    Rated 4.3 out of 5 stars
    3 Reviews
  • Weightless No. 3 Weightless No. 3

    Weightless No. 3

    Our spiked, tapered lash
    4.8
    Rated 4.8 out of 5 stars
    796 Reviews
  • The Happy (Medium)® The Happy (Medium)®

    The Happy (Medium)®

    Our mid-length, doll-eye lash
    4.6
    Rated 4.6 out of 5 stars
    1,454 Reviews
  • Shorties® Shorties®

    Shorties®

    Our natural, doll-eye lash
    4.5
    Rated 4.5 out of 5 stars
    1,440 Reviews
  • Poppy Poppy

    Poppy

    Our short, wispy lash
    4.6
    Rated 4.6 out of 5 stars
    294 Reviews
  • LIMITED EDITION
    FlutterHabit Family Edit - Sweetheart but Flirty FlutterHabit Family Edit - Sweetheart but Flirty

    FlutterHabit Family Edit - Sweetheart but Flirty

    A bolder, flirty take on the classic Sweetheart
    4.4
    Rated 4.4 out of 5 stars
    80 Reviews
  • The Wink The Wink

    The Wink

    Our wispy, cat-eye lash
    4.6
    Rated 4.6 out of 5 stars
    1,310 Reviews
  • Aster Aster

    Aster

    Our curly, tapered lash
    4.6
    Rated 4.6 out of 5 stars
    279 Reviews
  • The Baby Lash The Baby Lash

    The Baby Lash

    Our short, natural lash
    4.8
    Rated 4.8 out of 5 stars
    537 Reviews
  • Primrose Primrose

    Primrose

    Our piecey, cat-eye lash
    4.7
    Rated 4.7 out of 5 stars
    277 Reviews
  • The Original® The Original®

    The Original®

    Our long, doll-eye lash
    4.5
    Rated 4.5 out of 5 stars
    1,418 Reviews