[{"id":321963786437,"handle":"6-pair-lashes","title":"6 Pair Lashes","updated_at":"2026-06-06T15:50:04-05:00","body_html":"","published_at":"2025-06-27T13:50:45-05:00","sort_order":"manual","template_suffix":"image-banner","disjunctive":false,"rules":[{"column":"type","relation":"equals","condition":"Lashes (6 pair)"}],"published_scope":"global"},{"id":321351450821,"handle":"all","title":"All","updated_at":"2026-06-06T18:05:04-05:00","body_html":"","published_at":"2025-06-12T17:10:59-05:00","sort_order":"manual","template_suffix":"","disjunctive":false,"rules":[{"column":"type","relation":"not_equals","condition":"Brow Trainers"},{"column":"type","relation":"not_equals","condition":"Gift Card"},{"column":"type","relation":"not_equals","condition":"Gift with Purchase"},{"column":"type","relation":"not_equals","condition":"Gift Wrap"},{"column":"type","relation":"not_equals","condition":"Insurance"},{"column":"type","relation":"not_equals","condition":"Marketing Materials"},{"column":"type","relation":"not_equals","condition":"NCA Offer"},{"column":"type","relation":"not_equals","condition":"Shipping Supplies"},{"column":"type","relation":"not_equals","condition":"Shoppable video"},{"column":"type","relation":"not_equals","condition":"TikTok \u0026 Meta Bundles"},{"column":"tag","relation":"not_equals","condition":"discontinued"}],"published_scope":"global"},{"id":298528637125,"handle":"all-except-sale-items","title":"All Except Sale Items","updated_at":"2026-06-06T18:05:04-05:00","body_html":"","published_at":"2024-01-24T12:53:02-06:00","sort_order":"best-selling","template_suffix":"","disjunctive":false,"rules":[{"column":"is_price_reduced","relation":"is_not_set","condition":""},{"column":"tag","relation":"not_equals","condition":"discontinued"},{"column":"variant_inventory","relation":"greater_than","condition":"0"},{"column":"type","relation":"not_equals","condition":"Brow Trainers"},{"column":"type","relation":"not_equals","condition":"Gift Card"},{"column":"type","relation":"not_equals","condition":"Gift with Purchase"},{"column":"type","relation":"not_equals","condition":"Gift Wrap"},{"column":"type","relation":"not_equals","condition":"Insurance"},{"column":"type","relation":"not_equals","condition":"Marketing Materials"},{"column":"type","relation":"not_equals","condition":"NCA Offer"},{"column":"type","relation":"not_equals","condition":"Shipping Supplies"},{"column":"type","relation":"not_equals","condition":"Shoppable video"},{"column":"type","relation":"not_equals","condition":"TikTok \u0026 Meta Bundles"}],"published_scope":"global"},{"id":101961433176,"handle":"lashes","updated_at":"2026-06-06T15:50:04-05:00","published_at":"2019-03-29T12:40:14-05:00","sort_order":"best-selling","template_suffix":"","published_scope":"web","title":"All Lashes","body_html":"\u003ch3\u003e\u003cspan style=\"font-weight: 400;\"\u003eGlam up your look from the comfort of your home. \u003c\/span\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eAffordable DIY lash extensions that are handmade and designed to be soft, beautiful and ultra-light. Six styles to fit your look! \u003ca href=\"https:\/\/flutterhabit.com\/pages\/find-your-favorite-style\" title=\"Eyelash style quiz\" target=\"_blank\"\u003eTake our style quiz\u003c\/a\u003e to see which faux mink lash extension style is best for your eye shape. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eStill unsure what the differences in our lash styles are? Check out our brief description of each, or visit the product pages for more information.\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003e\u003ca href=\"https:\/\/flutterhabit.com\/collections\/lashes\/products\/shorties\" title=\"Shortie lash style\" target=\"_blank\"\u003eShorties\u003c\/a\u003e: Our shortest lash style with our lightest level of volume, designed to look like your natural lashes, but better! \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003e\u003ca href=\"https:\/\/flutterhabit.com\/collections\/lashes\/products\/the-sweetheart\" title=\"The Sweetheart lash style\" target=\"_blank\"\u003eThe Sweethearts\u003c\/a\u003e: Mid length lashes with a doll-eyed shape and an intense curl to make a statement.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003e\u003ca href=\"https:\/\/flutterhabit.com\/collections\/lashes\/products\/the-happy-medium\" title=\"The Happy (Medium) last style\" target=\"_blank\"\u003eThe Happy (Medium)\u003c\/a\u003e: Not too short, not too long. This style is designed to be in between The Original and The Shorties.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003e\u003ca href=\"https:\/\/flutterhabit.com\/collections\/lashes\/products\/the-wink\" title=\"The Wink lash style\" target=\"_blank\"\u003eThe Wink\u003c\/a\u003e: This wispy cat-eyed shape is fun, but not too bold. It’s one of our easiest to apply and has the most gradual length progression from the inner to outer corner of all of our styles. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003e\u003ca href=\"https:\/\/flutterhabit.com\/collections\/lashes\/products\/original\" title=\"The Original FlutterHabit lash style\" target=\"_blank\"\u003eThe Original\u003c\/a\u003e: The style that started it all. A full and dramatic look to replace your lash extensions. Check out the reviews for some before and after pics!\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003e\u003ca href=\"https:\/\/flutterhabit.com\/collections\/lashes\/products\/the-flirt\" title=\"The Flirt lash style\" target=\"_blank\"\u003eThe Flirt\u003c\/a\u003e: Love the volume, but not the length? The Flirt is our fullest lash style, with a bit more curl and shorter length than The Original. Show off your sassy side with our most dramatic lash style. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003e\u003ca href=\"https:\/\/flutterhabit.com\/collections\/lashes\/products\/the-collection\" title=\"A sample box of all 6 styles\" target=\"_blank\"\u003eThe Collection\u003c\/a\u003e: Want to try them all? We suggest The Collection to start. Get a pack of all 6 styles and find out what’s best for you. New to faux lashes? Start with a lighter style and keep The Flirt and The Originals for those special occasions.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003eNow that you've found your dream lashes, \u003ca href=\"https:\/\/flutterhabit.com\/pages\/subscription\" title=\"Subscription form\" target=\"_blank\"\u003esubscribe and save\u003c\/a\u003e for additional discounts and have your lashes delivered automatically on your timeline (every 30, 45 or 60 days). Help us share this best kept beauty secret with your friends and family. \u003ca href=\"https:\/\/flutterhabit.com\/pages\/fh-referral-program\" title=\"Loyalty program page\" target=\"_blank\"\u003eJoin our loyalty program\u003c\/a\u003e and referring your friends for points towards awards on future purchases. \u003c\/p\u003e"},{"id":237697630405,"handle":"all-products","updated_at":"2026-06-06T18:05:04-05:00","published_at":"2020-12-02T12:10:37-06:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"All Products","body_html":"","image":{"created_at":"2020-12-02T12:28:19-06:00","alt":null,"width":5100,"height":2400,"src":"\/\/flutterhabit.com\/cdn\/shop\/collections\/FlutterHabitWinter341.jpg?v=1654012414"}},{"id":318704091333,"handle":"all-products-v","updated_at":"2026-06-06T18:05:04-05:00","published_at":"2025-04-04T09:00:35-05:00","sort_order":"manual","template_suffix":"","published_scope":"web","title":"All products best sellers by category (DTC Pages)","body_html":"","image":{"created_at":"2025-04-04T15:04:45-05:00","alt":null,"width":5100,"height":2400,"src":"\/\/flutterhabit.com\/cdn\/shop\/collections\/FlutterHabitWinter341.webp?v=1743797085"}},{"id":291003138245,"handle":"best-sellers","updated_at":"2026-06-06T18:05:04-05:00","published_at":"2022-10-26T10:34:06-05:00","sort_order":"manual","template_suffix":"promo-collection","published_scope":"global","title":"Best Sellers","body_html":""},{"id":344586223813,"handle":"best-sellers-core","title":"Best Sellers - Core","updated_at":"2026-06-06T18:05:04-05:00","body_html":"","published_at":"2026-04-30T13:04:20-05:00","sort_order":"manual","template_suffix":"","disjunctive":false,"rules":[{"column":"type","relation":"not_equals","condition":"Brow Trainers"},{"column":"type","relation":"not_equals","condition":"Bundle"},{"column":"type","relation":"not_equals","condition":"Gift Card"},{"column":"type","relation":"not_equals","condition":"Gift with Purchase"},{"column":"type","relation":"not_equals","condition":"Gift Wrap"},{"column":"type","relation":"not_equals","condition":"Insurance"},{"column":"type","relation":"not_equals","condition":"Kit"},{"column":"type","relation":"not_equals","condition":"Lashes (2 pair)"},{"column":"type","relation":"not_equals","condition":"Lashes (3 pair)"},{"column":"type","relation":"not_equals","condition":"Lashes (5 pair)"},{"column":"type","relation":"not_equals","condition":"Marketing Materials"},{"column":"type","relation":"not_equals","condition":"Mega Pack"},{"column":"type","relation":"not_equals","condition":"Nails"},{"column":"type","relation":"not_equals","condition":"NCA Offer"},{"column":"type","relation":"not_equals","condition":"Shipping Supplies"},{"column":"type","relation":"not_equals","condition":"Shoppable video"},{"column":"type","relation":"not_equals","condition":"STICKtionary"},{"column":"type","relation":"not_equals","condition":"TikTok \u0026 Meta Bundles"},{"column":"title","relation":"not_contains","condition":"Routine"},{"column":"title","relation":"not_contains","condition":"Duo"},{"column":"title","relation":"not_contains","condition":"Luxury Application Tools"},{"column":"title","relation":"not_contains","condition":"Mini Removal"},{"column":"title","relation":"not_contains","condition":"Mini Made for This"},{"column":"tag","relation":"not_equals","condition":"discontinued"},{"column":"variant_inventory","relation":"greater_than","condition":"0"}],"published_scope":"global"},{"id":321374126277,"handle":"birthday-sale","title":"Birthday Sale","updated_at":"2026-06-06T18:05:04-05:00","body_html":"","published_at":"2025-06-13T16:26:48-05:00","sort_order":"manual","template_suffix":"promo-ended-w-sign-up","disjunctive":false,"rules":[{"column":"title","relation":"not_contains","condition":"Navidium Shipping Protection"},{"column":"title","relation":"not_contains","condition":"marketing insert"},{"column":"title","relation":"not_contains","condition":"NCA"},{"column":"title","relation":"not_contains","condition":"First time favorite"},{"column":"title","relation":"not_contains","condition":"Videowise"},{"column":"title","relation":"not_contains","condition":"(TTS)"},{"column":"title","relation":"not_contains","condition":"(TTS Exclusive)"},{"column":"title","relation":"not_contains","condition":"Best Sellers Kit"},{"column":"title","relation":"not_contains","condition":"gift"},{"column":"title","relation":"not_contains","condition":"Lash pads, silicone"},{"column":"is_price_reduced","relation":"is_not_set","condition":""},{"column":"type","relation":"not_equals","condition":"STICKtionary"},{"column":"type","relation":"not_equals","condition":"Shipping Supplies"},{"column":"title","relation":"not_contains","condition":"Test"},{"column":"title","relation":"not_contains","condition":"TBD"},{"column":"type","relation":"not_equals","condition":"Gift with Purchase"}],"published_scope":"global"},{"id":327843872965,"handle":"black-friday-sale","title":"Black Friday Sale","updated_at":"2026-06-06T18:05:04-05:00","body_html":"","published_at":"2025-10-31T11:48:06-05:00","sort_order":"manual","template_suffix":"","disjunctive":false,"rules":[{"column":"type","relation":"not_equals","condition":"Brow Trainers"},{"column":"type","relation":"not_equals","condition":"Gift Card"},{"column":"type","relation":"not_equals","condition":"Gift with Purchase"},{"column":"type","relation":"not_equals","condition":"Gift Wrap"},{"column":"type","relation":"not_equals","condition":"Insurance"},{"column":"type","relation":"not_equals","condition":"Marketing Materials"},{"column":"type","relation":"not_equals","condition":"NCA Offer"},{"column":"type","relation":"not_equals","condition":"Shipping Supplies"},{"column":"type","relation":"not_equals","condition":"Shoppable video"},{"column":"type","relation":"not_equals","condition":"TikTok \u0026 Meta Bundles"},{"column":"variant_inventory","relation":"greater_than","condition":"0"},{"column":"title","relation":"not_contains","condition":"100%"},{"column":"title","relation":"not_contains","condition":"Remover Spray"},{"column":"title","relation":"not_contains","condition":"Ready. Set. Flutter"},{"column":"title","relation":"not_contains","condition":"Classic Trial Pack"},{"column":"title","relation":"not_contains","condition":"The First-Timers Festive Bundle"}],"published_scope":"global"},{"id":306852200645,"handle":"black-brown-fiber-lashes","updated_at":"2026-06-06T06:07:39-05:00","published_at":"2024-07-09T10:15:45-05:00","sort_order":"best-selling","template_suffix":"","published_scope":"global","title":"Black\/Brown Fiber Lashes","body_html":""},{"id":292279058629,"handle":"brunette-lashes","updated_at":"2026-06-06T06:07:39-05:00","published_at":"2023-01-26T09:52:00-06:00","sort_order":"manual","template_suffix":"image-banner","published_scope":"global","title":"Brunette Lashes","body_html":""},{"id":290789753029,"handle":"bundle-builder-lashes","updated_at":"2026-06-06T15:50:04-05:00","published_at":"2022-10-13T12:35:37-05:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"bundle-builder-lashes","body_html":""},{"id":333132497093,"handle":"compare-collection","updated_at":"2026-06-06T15:50:04-05:00","published_at":"2026-02-06T09:24:17-06:00","sort_order":"alpha-asc","template_suffix":"","published_scope":"global","title":"Compare Collection","body_html":"\u003cp\u003eList of products that will be displayed in the selector within the \"compare products\" widget\u003c\/p\u003e"},{"id":327001505989,"handle":"fall-favorites","updated_at":"2026-06-06T06:07:39-05:00","published_at":"2025-10-13T13:00:34-05:00","sort_order":"best-selling","template_suffix":"","published_scope":"global","title":"Fall Favorites","body_html":""},{"id":331744477381,"handle":"flowers","updated_at":"2026-06-06T06:07:39-05:00","published_at":"2026-01-12T15:13:53-06:00","sort_order":"best-selling","template_suffix":"","published_scope":"global","title":"Flowers","body_html":""},{"id":319375474885,"handle":"lashes-5-6-pair","title":"Lashes - 5 \u0026 6 Pair","updated_at":"2026-06-06T15:50:04-05:00","body_html":"","published_at":"2025-04-28T12:13:52-05:00","sort_order":"best-selling","template_suffix":"","disjunctive":false,"rules":[{"column":"is_price_reduced","relation":"is_not_set","condition":""},{"column":"product_category_id","relation":"equals","condition":"hb-3-2-6-3-5"},{"column":"title","relation":"not_contains","condition":"2 Pair"},{"column":"title","relation":"not_contains","condition":"Bundle"},{"column":"title","relation":"not_contains","condition":"Kit"},{"column":"variant_inventory","relation":"greater_than","condition":"0"},{"column":"type","relation":"not_equals","condition":"NCA Offer"},{"column":"type","relation":"not_equals","condition":"TikTok \u0026 Meta Bundles"},{"column":"title","relation":"not_contains","condition":"Trial Pack"},{"column":"type","relation":"not_contains","condition":"Gift with Purchase"},{"column":"title","relation":"not_contains","condition":"Set"},{"column":"title","relation":"not_contains","condition":"Duo"},{"column":"title","relation":"not_contains","condition":"(TTS)"}],"published_scope":"global"},{"id":318709399749,"handle":"lashes-v","updated_at":"2026-06-06T15:50:04-05:00","published_at":"2025-04-04T15:05:00-05:00","sort_order":"manual","template_suffix":"","published_scope":"web","title":"Lashes best sellers by category (DTC Pages)","body_html":"\u003ch3\u003e\u003cspan style=\"font-weight: 400;\"\u003eGlam up your look from the comfort of your home. \u003c\/span\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eAffordable DIY lash extensions that are handmade and designed to be soft, beautiful and ultra-light. Six styles to fit your look! \u003ca title=\"Eyelash style quiz\" href=\"https:\/\/flutterhabit.com\/pages\/find-your-favorite-style\" target=\"_blank\"\u003eTake our style quiz\u003c\/a\u003e to see which faux mink lash extension style is best for your eye shape. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eStill unsure what the differences in our lash styles are? Check out our brief description of each, or visit the product pages for more information.\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003e\u003ca title=\"Shortie lash style\" href=\"https:\/\/flutterhabit.com\/collections\/lashes\/products\/shorties\" target=\"_blank\"\u003eShorties\u003c\/a\u003e: Our shortest lash style with our lightest level of volume, designed to look like your natural lashes, but better! \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003e\u003ca title=\"The Sweetheart lash style\" href=\"https:\/\/flutterhabit.com\/collections\/lashes\/products\/the-sweetheart\" target=\"_blank\"\u003eThe Sweethearts\u003c\/a\u003e: Mid length lashes with a doll-eyed shape and an intense curl to make a statement.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003e\u003ca title=\"The Happy (Medium) last style\" href=\"https:\/\/flutterhabit.com\/collections\/lashes\/products\/the-happy-medium\" target=\"_blank\"\u003eThe Happy (Medium)\u003c\/a\u003e: Not too short, not too long. This style is designed to be in between The Original and The Shorties.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003e\u003ca title=\"The Wink lash style\" href=\"https:\/\/flutterhabit.com\/collections\/lashes\/products\/the-wink\" target=\"_blank\"\u003eThe Wink\u003c\/a\u003e: This wispy cat-eyed shape is fun, but not too bold. It’s one of our easiest to apply and has the most gradual length progression from the inner to outer corner of all of our styles. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003e\u003ca title=\"The Original FlutterHabit lash style\" href=\"https:\/\/flutterhabit.com\/collections\/lashes\/products\/original\" target=\"_blank\"\u003eThe Original\u003c\/a\u003e: The style that started it all. A full and dramatic look to replace your lash extensions. Check out the reviews for some before and after pics!\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003e\u003ca title=\"The Flirt lash style\" href=\"https:\/\/flutterhabit.com\/collections\/lashes\/products\/the-flirt\" target=\"_blank\"\u003eThe Flirt\u003c\/a\u003e: Love the volume, but not the length? The Flirt is our fullest lash style, with a bit more curl and shorter length than The Original. Show off your sassy side with our most dramatic lash style. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003e\u003ca title=\"A sample box of all 6 styles\" href=\"https:\/\/flutterhabit.com\/collections\/lashes\/products\/the-collection\" target=\"_blank\"\u003eThe Collection\u003c\/a\u003e: Want to try them all? We suggest The Collection to start. Get a pack of all 6 styles and find out what’s best for you. New to faux lashes? Start with a lighter style and keep The Flirt and The Originals for those special occasions.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003eNow that you've found your dream lashes, \u003ca title=\"Subscription form\" href=\"https:\/\/flutterhabit.com\/pages\/subscription\" target=\"_blank\"\u003esubscribe and save\u003c\/a\u003e for additional discounts and have your lashes delivered automatically on your timeline (every 30, 45 or 60 days). Help us share this best kept beauty secret with your friends and family. \u003ca title=\"Loyalty program page\" href=\"https:\/\/flutterhabit.com\/pages\/fh-referral-program\" target=\"_blank\"\u003eJoin our loyalty program\u003c\/a\u003e and referring your friends for points towards awards on future purchases. \u003c\/p\u003e","image":{"created_at":"2025-04-04T15:05:00-05:00","alt":null,"width":4472,"height":2981,"src":"\/\/flutterhabit.com\/cdn\/shop\/collections\/custom_resized_6d950922-19ae-4874-92d4-0ce9c9b39200.jpg?v=1743797100"}},{"id":299222401221,"handle":"natural","updated_at":"2026-06-06T06:07:40-05:00","published_at":"2024-02-07T14:33:37-06:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Natural","body_html":""},{"id":333345915077,"handle":"product-comparison-collection","title":"Product Comparison Collection","updated_at":"2026-06-06T15:50:04-05:00","body_html":"","published_at":"2026-02-11T16:01:09-06:00","sort_order":"alpha-asc","template_suffix":"","disjunctive":false,"rules":[{"column":"type","relation":"not_equals","condition":"Brow Trainers"},{"column":"type","relation":"not_equals","condition":"Bundle"},{"column":"type","relation":"not_equals","condition":"Gift Card"},{"column":"type","relation":"not_equals","condition":"Gift with Purchase"},{"column":"type","relation":"not_equals","condition":"Gift Wrap"},{"column":"type","relation":"not_equals","condition":"Insurance"},{"column":"type","relation":"not_equals","condition":"Kit"},{"column":"type","relation":"not_equals","condition":"Lash Adhesive"},{"column":"type","relation":"not_equals","condition":"Lash Care"},{"column":"type","relation":"not_equals","condition":"Lashes (3 pair)"},{"column":"type","relation":"not_equals","condition":"Marketing Materials"},{"column":"type","relation":"not_equals","condition":"Nails"},{"column":"type","relation":"not_equals","condition":"NCA Offer"},{"column":"type","relation":"not_equals","condition":"Refresh Collection"},{"column":"type","relation":"not_equals","condition":"Shipping Supplies"},{"column":"type","relation":"not_equals","condition":"Shoppable video"},{"column":"type","relation":"not_equals","condition":"TikTok \u0026 Meta Bundles"},{"column":"type","relation":"not_equals","condition":"Tools \u0026 Accessories"},{"column":"title","relation":"not_contains","condition":"Trial Pack"},{"column":"title","relation":"not_contains","condition":"(TTS)"},{"column":"title","relation":"not_contains","condition":"Holiday Edit"},{"column":"title","relation":"not_contains","condition":"Birthday Edit"},{"column":"title","relation":"not_contains","condition":"Set"}],"published_scope":"global"},{"id":319497633989,"handle":"shop-all","title":"Shop All","updated_at":"2026-06-06T18:05:04-05:00","body_html":"","published_at":"2025-07-08T11:54:51-05:00","sort_order":"best-selling","template_suffix":"promo-collection","disjunctive":false,"rules":[{"column":"variant_price","relation":"greater_than","condition":"0"},{"column":"type","relation":"not_equals","condition":"Brow Trainers"},{"column":"type","relation":"not_equals","condition":"Gift Card"},{"column":"type","relation":"not_equals","condition":"Gift with Purchase"},{"column":"type","relation":"not_equals","condition":"Gift Wrap"},{"column":"type","relation":"not_equals","condition":"Insurance"},{"column":"type","relation":"not_equals","condition":"Marketing Materials"},{"column":"type","relation":"not_equals","condition":"NCA Offer"},{"column":"type","relation":"not_equals","condition":"Shipping Supplies"},{"column":"type","relation":"not_equals","condition":"Shoppable video"},{"column":"type","relation":"not_equals","condition":"TikTok \u0026 Meta Bundles"},{"column":"tag","relation":"not_equals","condition":"discontinued"},{"column":"title","relation":"not_contains","condition":"(100% off)"},{"column":"title","relation":"not_contains","condition":"Ready. Set. Flutter"},{"column":"variant_inventory","relation":"greater_than","condition":"0"}],"published_scope":"global"},{"id":324921360581,"handle":"subscription-lashes","title":"Subscription Lashes","updated_at":"2026-06-06T15:50:04-05:00","body_html":"","published_at":"2025-09-05T14:00:46-05:00","sort_order":"best-selling","template_suffix":"","disjunctive":false,"rules":[{"column":"tag","relation":"equals","condition":"Subscription"}],"published_scope":"global"},{"id":327444758725,"handle":"the-first-time-bestie","title":"The First-Time Bestie","updated_at":"2026-06-06T18:05:04-05:00","body_html":"","published_at":"2025-10-23T09:57:47-05:00","sort_order":"manual","template_suffix":"","disjunctive":false,"rules":[{"column":"tag","relation":"equals","condition":"FirstTimeBestie"}],"published_scope":"global"},{"id":238476099781,"handle":"wholesale-collection","updated_at":"2026-06-06T18:05:04-05:00","published_at":"2022-01-29T20:48:13-06:00","sort_order":"best-selling","template_suffix":"","published_scope":"global","title":"Wholesale Collection","body_html":""}]
Willow is a soft, textured cat-eye lash with varying fiber lengths and a natural finish. This style offers the look of a clustered lash despite being a full coverage band making it a crowd-pleaser across all band and lash style preferences. Consider this lash an elevated big sister to The Sweetheart® with a short to medium length that makes it perfect for any occasion.
Lash Stats:
Collection: Natural
Length: 5-12mm
Volume: Light-Medium
Fiber: Mixed Black/Brown
Curl: Classic B/C Curl
Includes six sets of lashes, each lasting up to 10 days. Adhesive sold separately.
HOW TO USE
STEP 1 • APPLY ADHESIVE Apply a small, rounded bead of Made for This® Adhesive to the top side of the lash cluster’s bottom edge. Wait 20–30 seconds until tacky.
STEP 2 • APPLY TO LASH LINE Using your applicator, apply your segments to the underside of your natural lashes, avoiding your waterline. Repeat for remaining segments.
PRO TIP • CLAMP TO SECURE Once all segments are applied, gently clamp your natural lashes and segments together using your applicator to fully secure your set and achieve a seamless blend.
I purchased Willow with some points I had. I had been wearing the W1’s, but wanted to try a wispy, more natural look. They have been a topic of conversation at the pool in Italy! 🇮🇹
Willow T.
Verified Buyer
I recommend this product
Eye Shape Almond
Eye Size Medium
Rated 5 out of 5 stars
4/8/26
Love these!
These are one of my new favorite go to lashes. Subtle but beautiful. The have a perfect curl and shape. Love them!
Rebekah N.
Verified Buyer
I recommend this product
Rated 5 out of 5 stars
3/17/26
My favorite!
I will pick these lashes up every time I have them!! #1 pick for me.
Stacy S.
Verified Buyer
I recommend this product
Eye Shape Almond, Hooded
Eye Size Medium
Rated 5 out of 5 stars
9/25/25
Willow
Love this lash!!!
Mindy H.
Verified Buyer
I recommend this product
Eye Shape Almond
Eye Size Medium
Rated 5 out of 5 stars
9/4/25
The best lashes!
I’ve been using Flutterhabit lashes for a while now. It took a little practice and patience in the beginning, but they are literally so easy to apply, look amazing, and eliminate the need for every day mascara. I just wake up and go about my day! It saves me so much time.
I typically get 10-14 days of wear using Flutterhabit black glue. Just be careful with hot steamy showers….this can loosen any glue. Willow has been my go to lately but I’m looking forward to trying a few of the new ones!!
