[{"id":322765652165,"handle":"2-pair","title":"2 Pair Boxes","updated_at":"2026-03-20T06:09:34-05:00","body_html":"","published_at":"2025-07-15T13:48:41-05:00","sort_order":"manual","template_suffix":"","disjunctive":false,"rules":[{"column":"tag","relation":"equals","condition":"2 Pair Lashes"},{"column":"title","relation":"not_contains","condition":"Trial Pack"},{"column":"type","relation":"not_contains","condition":"Gift with Purchase"}],"published_scope":"global"},{"id":321351450821,"handle":"all","title":"All","updated_at":"2026-03-20T15:15:09-05:00","body_html":"","published_at":"2025-06-12T17:10:59-05:00","sort_order":"manual","template_suffix":"","disjunctive":true,"rules":[{"column":"type","relation":"equals","condition":"Bundle"},{"column":"type","relation":"equals","condition":"Kit"},{"column":"type","relation":"equals","condition":"Lash Adhesive"},{"column":"type","relation":"equals","condition":"Lash Care"},{"column":"type","relation":"equals","condition":"Lashes (2 pair)"},{"column":"type","relation":"equals","condition":"Lashes (5 pair)"},{"column":"type","relation":"equals","condition":"Lashes (6 pair)"},{"column":"type","relation":"equals","condition":"Refresh Collection"},{"column":"type","relation":"equals","condition":"STICKtionary"},{"column":"type","relation":"equals","condition":"Tools \u0026 Accessories"},{"column":"type","relation":"not_equals","condition":"NCA Offer"},{"column":"title","relation":"not_contains","condition":"Holiday Edit"},{"column":"title","relation":"not_contains","condition":"Mini Travel Set"}],"published_scope":"global"},{"id":299749867717,"handle":"all-except-collections-and-bestie","title":"All Except Collections and Bestie","updated_at":"2026-03-20T15:15:09-05:00","body_html":"","published_at":"2024-02-19T07:11:27-06:00","sort_order":"best-selling","template_suffix":"","disjunctive":false,"rules":[{"column":"title","relation":"not_equals","condition":"Collection"},{"column":"title","relation":"not_contains","condition":"Bestie"},{"column":"title","relation":"not_contains","condition":"Starter Kit"}],"published_scope":"global"},{"id":298528637125,"handle":"all-except-sale-items","title":"All Except Sale Items","updated_at":"2026-03-20T15:15:09-05:00","body_html":"","published_at":"2024-01-24T12:53:02-06:00","sort_order":"best-selling","template_suffix":"","disjunctive":false,"rules":[{"column":"is_price_reduced","relation":"is_not_set","condition":""}],"published_scope":"global"},{"id":294598901957,"handle":"all-hallows-eve","title":"All Hallow's Eve","updated_at":"2026-03-20T15:15:09-05:00","body_html":"","published_at":"2023-10-24T13:27:09-05:00","sort_order":"best-selling","template_suffix":"","disjunctive":true,"rules":[{"column":"tag","relation":"equals","condition":"Lashes"},{"column":"title","relation":"contains","condition":"Made For This"}],"published_scope":"global"},{"id":101961433176,"handle":"lashes","updated_at":"2026-03-20T13:10:03-05:00","published_at":"2019-03-29T12:40:14-05:00","sort_order":"manual","template_suffix":"","published_scope":"web","title":"All Lashes","body_html":"\u003ch3\u003e\u003cspan style=\"font-weight: 400;\"\u003eGlam up your look from the comfort of your home. \u003c\/span\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eAffordable DIY lash extensions that are handmade and designed to be soft, beautiful and ultra-light. Six styles to fit your look! \u003ca href=\"https:\/\/flutterhabit.com\/pages\/find-your-favorite-style\" title=\"Eyelash style quiz\" target=\"_blank\"\u003eTake our style quiz\u003c\/a\u003e to see which faux mink lash extension style is best for your eye shape. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eStill unsure what the differences in our lash styles are? Check out our brief description of each, or visit the product pages for more information.\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003e\u003ca href=\"https:\/\/flutterhabit.com\/collections\/lashes\/products\/shorties\" title=\"Shortie lash style\" target=\"_blank\"\u003eShorties\u003c\/a\u003e: Our shortest lash style with our lightest level of volume, designed to look like your natural lashes, but better! \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003e\u003ca href=\"https:\/\/flutterhabit.com\/collections\/lashes\/products\/the-sweetheart\" title=\"The Sweetheart lash style\" target=\"_blank\"\u003eThe Sweethearts\u003c\/a\u003e: Mid length lashes with a doll-eyed shape and an intense curl to make a statement.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003e\u003ca href=\"https:\/\/flutterhabit.com\/collections\/lashes\/products\/the-happy-medium\" title=\"The Happy (Medium) last style\" target=\"_blank\"\u003eThe Happy (Medium)\u003c\/a\u003e: Not too short, not too long. This style is designed to be in between The Original and The Shorties.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003e\u003ca href=\"https:\/\/flutterhabit.com\/collections\/lashes\/products\/the-wink\" title=\"The Wink lash style\" target=\"_blank\"\u003eThe Wink\u003c\/a\u003e: This wispy cat-eyed shape is fun, but not too bold. It’s one of our easiest to apply and has the most gradual length progression from the inner to outer corner of all of our styles. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003e\u003ca href=\"https:\/\/flutterhabit.com\/collections\/lashes\/products\/original\" title=\"The Original FlutterHabit lash style\" target=\"_blank\"\u003eThe Original\u003c\/a\u003e: The style that started it all. A full and dramatic look to replace your lash extensions. Check out the reviews for some before and after pics!\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003e\u003ca href=\"https:\/\/flutterhabit.com\/collections\/lashes\/products\/the-flirt\" title=\"The Flirt lash style\" target=\"_blank\"\u003eThe Flirt\u003c\/a\u003e: Love the volume, but not the length? The Flirt is our fullest lash style, with a bit more curl and shorter length than The Original. Show off your sassy side with our most dramatic lash style. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003e\u003ca href=\"https:\/\/flutterhabit.com\/collections\/lashes\/products\/the-collection\" title=\"A sample box of all 6 styles\" target=\"_blank\"\u003eThe Collection\u003c\/a\u003e: Want to try them all? We suggest The Collection to start. Get a pack of all 6 styles and find out what’s best for you. New to faux lashes? Start with a lighter style and keep The Flirt and The Originals for those special occasions.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003eNow that you've found your dream lashes, \u003ca href=\"https:\/\/flutterhabit.com\/pages\/subscription\" title=\"Subscription form\" target=\"_blank\"\u003esubscribe and save\u003c\/a\u003e for additional discounts and have your lashes delivered automatically on your timeline (every 30, 45 or 60 days). Help us share this best kept beauty secret with your friends and family. \u003ca href=\"https:\/\/flutterhabit.com\/pages\/fh-referral-program\" title=\"Loyalty program page\" target=\"_blank\"\u003eJoin our loyalty program\u003c\/a\u003e and referring your friends for points towards awards on future purchases. \u003c\/p\u003e","image":{"created_at":"2022-01-29T21:23:40-06:00","alt":null,"width":4472,"height":2981,"src":"\/\/flutterhabit.com\/cdn\/shop\/collections\/custom_resized_79793778-017e-4c47-9068-93b576c1b9a7.jpg?v=1643513021"}},{"id":237697630405,"handle":"all-products","updated_at":"2026-03-20T15:15:09-05:00","published_at":"2020-12-02T12:10:37-06:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"All Products","body_html":"","image":{"created_at":"2020-12-02T12:28:19-06:00","alt":null,"width":5100,"height":2400,"src":"\/\/flutterhabit.com\/cdn\/shop\/collections\/FlutterHabitWinter341.jpg?v=1654012414"}},{"id":318704091333,"handle":"all-products-v","updated_at":"2026-03-20T15:15:09-05:00","published_at":"2025-04-04T09:00:35-05:00","sort_order":"manual","template_suffix":"","published_scope":"web","title":"All products best sellers by category (DTC Pages)","body_html":"","image":{"created_at":"2025-04-04T15:04:45-05:00","alt":null,"width":5100,"height":2400,"src":"\/\/flutterhabit.com\/cdn\/shop\/collections\/FlutterHabitWinter341.webp?v=1743797085"}},{"id":294003736773,"handle":"all-products-except-limited-edition","title":"All Products Except Limited Edition","updated_at":"2026-03-20T15:15:09-05:00","body_html":"","published_at":"2023-10-02T09:44:27-05:00","sort_order":"best-selling","template_suffix":"","disjunctive":false,"rules":[{"column":"title","relation":"not_contains","condition":"Snowdrop"},{"column":"title","relation":"not_contains","condition":"Primrose"},{"column":"title","relation":"not_contains","condition":"Daffodil"},{"column":"title","relation":"not_contains","condition":"Sweet Pea"},{"column":"title","relation":"not_contains","condition":"Rose"},{"column":"title","relation":"not_contains","condition":"Aster"},{"column":"title","relation":"not_contains","condition":"Hawthorn"},{"column":"title","relation":"not_contains","condition":"Marigold"},{"column":"title","relation":"not_contains","condition":"Limited Edition Birth Flower Collection"},{"column":"title","relation":"not_contains","condition":"Poppy"},{"column":"title","relation":"not_contains","condition":"Water 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MFT","updated_at":"2026-03-20T13:10:03-05:00","body_html":"","published_at":"2024-04-24T15:24:07-05:00","sort_order":"best-selling","template_suffix":"","disjunctive":false,"rules":[{"column":"title","relation":"not_contains","condition":"Made For This"},{"column":"title","relation":"not_contains","condition":"The Setup"}],"published_scope":"global"},{"id":321374126277,"handle":"birthday-sale","title":"Birthday Sale","updated_at":"2026-03-20T15:15:09-05:00","body_html":"","published_at":"2025-06-13T16:26:48-05:00","sort_order":"manual","template_suffix":"promo-ended-w-sign-up","disjunctive":false,"rules":[{"column":"title","relation":"not_contains","condition":"Navidium Shipping Protection"},{"column":"title","relation":"not_contains","condition":"marketing insert"},{"column":"title","relation":"not_contains","condition":"NCA"},{"column":"title","relation":"not_contains","condition":"First time favorite"},{"column":"title","relation":"not_contains","condition":"Videowise"},{"column":"title","relation":"not_contains","condition":"(TTS)"},{"column":"title","relation":"not_contains","condition":"(TTS Exclusive)"},{"column":"title","relation":"not_contains","condition":"Best Sellers Kit"},{"column":"title","relation":"not_contains","condition":"gift"},{"column":"title","relation":"not_contains","condition":"Lash pads, silicone"},{"column":"is_price_reduced","relation":"is_not_set","condition":""},{"column":"type","relation":"not_equals","condition":"STICKtionary"},{"column":"type","relation":"not_equals","condition":"Shipping Supplies"},{"column":"title","relation":"not_contains","condition":"Test"},{"column":"title","relation":"not_contains","condition":"TBD"}],"published_scope":"global"},{"id":327843872965,"handle":"black-friday-sale","title":"Black Friday Sale","updated_at":"2026-03-20T15:15:09-05:00","body_html":"","published_at":"2025-10-31T11:48:06-05:00","sort_order":"manual","template_suffix":"","disjunctive":false,"rules":[{"column":"type","relation":"not_equals","condition":"Brow Trainers"},{"column":"type","relation":"not_equals","condition":"Gift Card"},{"column":"type","relation":"not_equals","condition":"Gift with Purchase"},{"column":"type","relation":"not_equals","condition":"Gift Wrap"},{"column":"type","relation":"not_equals","condition":"Insurance"},{"column":"type","relation":"not_equals","condition":"Marketing Materials"},{"column":"type","relation":"not_equals","condition":"NCA Offer"},{"column":"type","relation":"not_equals","condition":"Shipping Supplies"},{"column":"type","relation":"not_equals","condition":"Shoppable video"},{"column":"type","relation":"not_equals","condition":"TikTok \u0026 Meta Bundles"},{"column":"variant_inventory","relation":"greater_than","condition":"0"},{"column":"title","relation":"not_contains","condition":"100%"},{"column":"title","relation":"not_contains","condition":"Remover Spray"},{"column":"title","relation":"not_contains","condition":"Ready. Set. Flutter"},{"column":"title","relation":"not_contains","condition":"Classic Trial Pack"},{"column":"title","relation":"not_contains","condition":"The First-Timers Festive Bundle"}],"published_scope":"global"},{"id":299222433989,"handle":"classic","updated_at":"2026-03-20T13:10:03-05:00","published_at":"2024-02-07T14:35:49-06:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Classic","body_html":""},{"id":333132497093,"handle":"compare-collection","updated_at":"2026-03-20T13:10:03-05:00","published_at":"2026-02-06T09:24:17-06:00","sort_order":"alpha-asc","template_suffix":"","published_scope":"global","title":"Compare Collection","body_html":"\u003cp\u003eList of products that will be displayed in the selector within the \"compare products\" widget\u003c\/p\u003e"},{"id":327417594053,"handle":"gifts-under-25","title":"Gifts Under $25","updated_at":"2026-03-20T12:31:16-05:00","body_html":"","published_at":"2025-10-22T17:06:42-05:00","sort_order":"manual","template_suffix":"image-banner","disjunctive":false,"rules":[{"column":"tag","relation":"equals","condition":"giftsunder25"}],"published_scope":"global"},{"id":318709399749,"handle":"lashes-v","updated_at":"2026-03-20T13:10:03-05:00","published_at":"2025-04-04T15:05:00-05:00","sort_order":"manual","template_suffix":"","published_scope":"web","title":"Lashes best sellers by category (DTC Pages)","body_html":"\u003ch3\u003e\u003cspan style=\"font-weight: 400;\"\u003eGlam up your look from the comfort of your home. \u003c\/span\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eAffordable DIY lash extensions that are handmade and designed to be soft, beautiful and ultra-light. Six styles to fit your look! \u003ca title=\"Eyelash style quiz\" href=\"https:\/\/flutterhabit.com\/pages\/find-your-favorite-style\" target=\"_blank\"\u003eTake our style quiz\u003c\/a\u003e to see which faux mink lash extension style is best for your eye shape. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eStill unsure what the differences in our lash styles are? Check out our brief description of each, or visit the product pages for more information.\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003e\u003ca title=\"Shortie lash style\" href=\"https:\/\/flutterhabit.com\/collections\/lashes\/products\/shorties\" target=\"_blank\"\u003eShorties\u003c\/a\u003e: Our shortest lash style with our lightest level of volume, designed to look like your natural lashes, but better! \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003e\u003ca title=\"The Sweetheart lash style\" href=\"https:\/\/flutterhabit.com\/collections\/lashes\/products\/the-sweetheart\" target=\"_blank\"\u003eThe Sweethearts\u003c\/a\u003e: Mid length lashes with a doll-eyed shape and an intense curl to make a statement.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003e\u003ca title=\"The Happy (Medium) last style\" href=\"https:\/\/flutterhabit.com\/collections\/lashes\/products\/the-happy-medium\" target=\"_blank\"\u003eThe Happy (Medium)\u003c\/a\u003e: Not too short, not too long. This style is designed to be in between The Original and The Shorties.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003e\u003ca title=\"The Wink lash style\" href=\"https:\/\/flutterhabit.com\/collections\/lashes\/products\/the-wink\" target=\"_blank\"\u003eThe Wink\u003c\/a\u003e: This wispy cat-eyed shape is fun, but not too bold. It’s one of our easiest to apply and has the most gradual length progression from the inner to outer corner of all of our styles. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003e\u003ca title=\"The Original FlutterHabit lash style\" href=\"https:\/\/flutterhabit.com\/collections\/lashes\/products\/original\" target=\"_blank\"\u003eThe Original\u003c\/a\u003e: The style that started it all. A full and dramatic look to replace your lash extensions. Check out the reviews for some before and after pics!\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003e\u003ca title=\"The Flirt lash style\" href=\"https:\/\/flutterhabit.com\/collections\/lashes\/products\/the-flirt\" target=\"_blank\"\u003eThe Flirt\u003c\/a\u003e: Love the volume, but not the length? The Flirt is our fullest lash style, with a bit more curl and shorter length than The Original. Show off your sassy side with our most dramatic lash style. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003e\u003ca title=\"A sample box of all 6 styles\" href=\"https:\/\/flutterhabit.com\/collections\/lashes\/products\/the-collection\" target=\"_blank\"\u003eThe Collection\u003c\/a\u003e: Want to try them all? We suggest The Collection to start. Get a pack of all 6 styles and find out what’s best for you. New to faux lashes? Start with a lighter style and keep The Flirt and The Originals for those special occasions.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003eNow that you've found your dream lashes, \u003ca title=\"Subscription form\" href=\"https:\/\/flutterhabit.com\/pages\/subscription\" target=\"_blank\"\u003esubscribe and save\u003c\/a\u003e for additional discounts and have your lashes delivered automatically on your timeline (every 30, 45 or 60 days). Help us share this best kept beauty secret with your friends and family. \u003ca title=\"Loyalty program page\" href=\"https:\/\/flutterhabit.com\/pages\/fh-referral-program\" target=\"_blank\"\u003eJoin our loyalty program\u003c\/a\u003e and referring your friends for points towards awards on future purchases. \u003c\/p\u003e","image":{"created_at":"2025-04-04T15:05:00-05:00","alt":null,"width":4472,"height":2981,"src":"\/\/flutterhabit.com\/cdn\/shop\/collections\/custom_resized_6d950922-19ae-4874-92d4-0ce9c9b39200.jpg?v=1743797100"}},{"id":300180799685,"handle":"all-except-suggestion-box-1","title":"Mother's Day Exclusions","updated_at":"2026-03-20T13:10:03-05:00","body_html":"","published_at":"2024-02-29T13:17:04-06:00","sort_order":"best-selling","template_suffix":"","disjunctive":false,"rules":[{"column":"title","relation":"not_contains","condition":"Suggestion Box"},{"column":"title","relation":"not_contains","condition":"Made for This"},{"column":"title","relation":"not_contains","condition":"Setup"}],"published_scope":"global"},{"id":317198172357,"handle":"national-lash-day-25-sale","title":"National Lash Day '25 Sale","updated_at":"2026-03-20T15:15:09-05:00","body_html":"","published_at":"2025-02-14T12:39:31-06:00","sort_order":"best-selling","template_suffix":"","disjunctive":false,"rules":[{"column":"title","relation":"not_equals","condition":"Best Sellers Kit - 50% Off"},{"column":"title","relation":"not_equals","condition":"Mini Removal Balm"}],"published_scope":"global"},{"id":297780183237,"handle":"overstock-sale","updated_at":"2026-03-20T06:09:34-05:00","published_at":"2024-01-10T13:12:59-06:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Overstock Sale","body_html":""},{"id":333345915077,"handle":"product-comparison-collection","title":"Product Comparison Collection","updated_at":"2026-03-20T13:10:03-05:00","body_html":"","published_at":"2026-02-11T16:01:09-06:00","sort_order":"alpha-asc","template_suffix":"","disjunctive":false,"rules":[{"column":"type","relation":"not_equals","condition":"Brow Trainers"},{"column":"type","relation":"not_equals","condition":"Bundle"},{"column":"type","relation":"not_equals","condition":"Gift Card"},{"column":"type","relation":"not_equals","condition":"Gift with Purchase"},{"column":"type","relation":"not_equals","condition":"Gift Wrap"},{"column":"type","relation":"not_equals","condition":"Insurance"},{"column":"type","relation":"not_equals","condition":"Kit"},{"column":"type","relation":"not_equals","condition":"Lash Adhesive"},{"column":"type","relation":"not_equals","condition":"Lash Care"},{"column":"type","relation":"not_equals","condition":"Lashes (3 pair)"},{"column":"type","relation":"not_equals","condition":"Marketing Materials"},{"column":"type","relation":"not_equals","condition":"Nails"},{"column":"type","relation":"not_equals","condition":"NCA Offer"},{"column":"type","relation":"not_equals","condition":"Refresh Collection"},{"column":"type","relation":"not_equals","condition":"Shipping Supplies"},{"column":"type","relation":"not_equals","condition":"Shoppable video"},{"column":"type","relation":"not_equals","condition":"TikTok \u0026 Meta Bundles"},{"column":"type","relation":"not_equals","condition":"Tools \u0026 Accessories"},{"column":"title","relation":"not_contains","condition":"Trial Pack"},{"column":"title","relation":"not_contains","condition":"(TTS)"},{"column":"title","relation":"not_contains","condition":"Holiday Edit"},{"column":"title","relation":"not_contains","condition":"Birthday Edit"},{"column":"title","relation":"not_contains","condition":"Set"}],"published_scope":"global"},{"id":319497633989,"handle":"shop-all","title":"Shop All","updated_at":"2026-03-20T15:15:09-05:00","body_html":"","published_at":"2025-07-08T11:54:51-05:00","sort_order":"manual","template_suffix":"promo-collection","disjunctive":false,"rules":[{"column":"variant_inventory","relation":"greater_than","condition":"0"},{"column":"type","relation":"not_equals","condition":"Gift Card"},{"column":"type","relation":"not_equals","condition":"Gift Cards"},{"column":"type","relation":"not_equals","condition":"Gift Wrap"},{"column":"type","relation":"not_equals","condition":"Insurance"},{"column":"type","relation":"not_equals","condition":"roundup-donation"},{"column":"type","relation":"not_equals","condition":"sgdonation"},{"column":"type","relation":"not_equals","condition":"Shoppable video"},{"column":"variant_price","relation":"greater_than","condition":"0"},{"column":"title","relation":"not_contains","condition":"Adhesive Gift"},{"column":"title","relation":"not_contains","condition":"Silicone"},{"column":"title","relation":"not_contains","condition":"Marketing"},{"column":"title","relation":"not_contains","condition":"Trial Pack"},{"column":"title","relation":"not_contains","condition":"Mirror"},{"column":"title","relation":"not_contains","condition":"TTS Exclusive"},{"column":"title","relation":"not_contains","condition":"Best sellers kit"},{"column":"title","relation":"not_contains","condition":"TTS"},{"column":"title","relation":"not_contains","condition":"starter kit"},{"column":"type","relation":"not_equals","condition":"NCA Offer"},{"column":"is_price_reduced","relation":"is_not_set","condition":""}],"published_scope":"global"},{"id":328995733701,"handle":"singles-day","updated_at":"2026-03-20T06:09:34-05:00","published_at":"2025-11-10T09:15:46-06:00","sort_order":"manual","template_suffix":"image-banner","published_scope":"global","title":"Singles Day","body_html":""},{"id":238476099781,"handle":"wholesale-collection","updated_at":"2026-03-20T15:15:09-05:00","published_at":"2022-01-29T20:48:13-06:00","sort_order":"best-selling","template_suffix":"","published_scope":"global","title":"Wholesale Collection","body_html":""}]
Willow isa soft, textured cat-eye lash with varying fiber lengths and a natural finish. This style offers the look of a clustered lash despite being a full coverage band making it a crowd-pleaser across all band and lash style preferences. Consider this lash an elevated big sister to The Sweetheart® with a short to medium length that makes it perfect for any occasion.
📏 Lash Stats:
Collection: Natural
Length: 5-12mm
Volume: Light-Medium
Fiber: Mixed Black/Brown
Curl: Classic B/C Curl
Shape: Subtle Cat Eye
💡 Why you need it: Because this cat-eye lash purrs, not roars—subtle, chic, and totally stunning.
Includes two sets of lashes, each lasting up to 10 days. Adhesive sold separately.
HOW TO USE
STEP 1 • APPLY ADHESIVE Apply a small, rounded bead of Made for This® Adhesive to the top side of the lash cluster’s bottom edge. Wait 20–30 seconds until tacky.
STEP 2 • APPLY TO LASH LINE Using your applicator, apply your segments to the underside of your natural lashes, avoiding your waterline. Repeat for remaining segments.
PRO TIP • CLAMP TO SECURE Once all segments are applied, gently clamp your natural lashes and segments together using your applicator to fully secure your set and achieve a seamless blend.
I LOVE these lashes. They are so cute and wispy and def my favorite shape and length.
Danielle W.
Verified Buyer
I recommend this product
Eye Shape Upturned
Eye Size Medium
Rated 5 out of 5 stars
3/11/26
New go to lash
I tried Willow when it first came out and really liked it, but for some reason I moved on to other styles. Added on this two pack with my last order and I can’t believe I could have been wearing them this whole time! They are a perfect middle ground between natural and put together. I love the little bit softer look of the black/brown. They are my new daily lash.
Heather D.
Verified Buyer
Eye Shape Round
Eye Size Large
Rated 3 out of 5 stars
3/3/26
Willow lash band was not my favorite
I had a hard time getting these lashes to stick. I think the band is part of my issue. I’ve tried a few others that I liked better than the Willow
Catherine C.
Verified Buyer
I recommend this product
Eye Shape Round, Hooded
Eye Size Small
Rated 5 out of 5 stars
1/24/26
Mixed brown/black fibers
Thanks for making mixed brown and black fiber lashes. I have light brown hair so more softly colored lashes look better on me. The color mix is subtle but really gorgeous- I have never seen any other lashes that have mixed colors like these. Really beautiful. Please make more mixed brown/black options.
Brittany
I recommend this product
Rated 5 out of 5 stars
11/20/25
5 Stars
Willow is the perfect natural lash! I cannot wait for them to join the Sticktionary family.
