[{"id":321963786437,"handle":"6-pair-lashes","title":"6 Pair Lashes","updated_at":"2025-12-12T12:05:01-06:00","body_html":"","published_at":"2025-06-27T13:50:45-05:00","sort_order":"manual","template_suffix":"","disjunctive":false,"rules":[{"column":"type","relation":"equals","condition":"Lashes (6 pair)"}],"published_scope":"global"},{"id":321351450821,"handle":"all","title":"All","updated_at":"2025-12-12T15:30:01-06:00","body_html":"","published_at":"2025-06-12T17:10:59-05:00","sort_order":"manual","template_suffix":"","disjunctive":true,"rules":[{"column":"type","relation":"equals","condition":"Bundle"},{"column":"type","relation":"equals","condition":"Kit"},{"column":"type","relation":"equals","condition":"Lash Adhesive"},{"column":"type","relation":"equals","condition":"Lash Care"},{"column":"type","relation":"equals","condition":"Lashes (2 pair)"},{"column":"type","relation":"equals","condition":"Lashes (5 pair)"},{"column":"type","relation":"equals","condition":"Lashes (6 pair)"},{"column":"type","relation":"equals","condition":"Refresh Collection"},{"column":"type","relation":"equals","condition":"STICKtionary"},{"column":"type","relation":"equals","condition":"Tools \u0026 Accessories"},{"column":"type","relation":"not_equals","condition":"NCA Offer"},{"column":"title","relation":"not_contains","condition":"Holiday Edit"},{"column":"title","relation":"not_contains","condition":"Mini Travel Set"}],"published_scope":"global"},{"id":299749867717,"handle":"all-except-collections-and-bestie","title":"All Except Collections and Bestie","updated_at":"2025-12-12T15:30:01-06:00","body_html":"","published_at":"2024-02-19T07:11:27-06:00","sort_order":"best-selling","template_suffix":"","disjunctive":false,"rules":[{"column":"title","relation":"not_equals","condition":"Collection"},{"column":"title","relation":"not_contains","condition":"Bestie"},{"column":"title","relation":"not_contains","condition":"Starter Kit"}],"published_scope":"global"},{"id":298528637125,"handle":"all-except-sale-items","title":"All Except Sale Items","updated_at":"2025-12-12T15:30:01-06:00","body_html":"","published_at":"2024-01-24T12:53:02-06:00","sort_order":"best-selling","template_suffix":"","disjunctive":false,"rules":[{"column":"is_price_reduced","relation":"is_not_set","condition":""}],"published_scope":"global"},{"id":294598901957,"handle":"all-hallows-eve","title":"All Hallow's Eve","updated_at":"2025-12-12T15:30:01-06:00","body_html":"","published_at":"2023-10-24T13:27:09-05:00","sort_order":"best-selling","template_suffix":"","disjunctive":true,"rules":[{"column":"tag","relation":"equals","condition":"Lashes"},{"column":"title","relation":"contains","condition":"Made For This"}],"published_scope":"global"},{"id":237697630405,"handle":"all-products","updated_at":"2025-12-12T15:30:01-06:00","published_at":"2020-12-02T12:10:37-06:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"All Products","body_html":"","image":{"created_at":"2020-12-02T12:28:19-06:00","alt":null,"width":5100,"height":2400,"src":"\/\/flutterhabit.com\/cdn\/shop\/collections\/FlutterHabitWinter341.jpg?v=1654012414"}},{"id":318704091333,"handle":"all-products-v","updated_at":"2025-12-12T15:30:01-06:00","published_at":"2025-04-04T09:00:35-05:00","sort_order":"manual","template_suffix":"","published_scope":"web","title":"All products best sellers by category (DTC Pages)","body_html":"","image":{"created_at":"2025-04-04T15:04:45-05:00","alt":null,"width":5100,"height":2400,"src":"\/\/flutterhabit.com\/cdn\/shop\/collections\/FlutterHabitWinter341.webp?v=1743797085"}},{"id":293990727877,"handle":"all-products-except-marigold","title":"All Products Except Marigold","updated_at":"2025-12-12T15:30:01-06:00","body_html":"","published_at":"2023-09-28T15:58:34-05:00","sort_order":"best-selling","template_suffix":"","disjunctive":false,"rules":[{"column":"title","relation":"not_contains","condition":"Marigold"},{"column":"title","relation":"not_contains","condition":"Marigold Accent Lashes"}],"published_scope":"global"},{"id":302999732421,"handle":"all-products-except-mft","title":"All Products Except MFT","updated_at":"2025-12-12T12:05:01-06:00","body_html":"","published_at":"2024-04-24T15:24:07-05:00","sort_order":"best-selling","template_suffix":"","disjunctive":false,"rules":[{"column":"title","relation":"not_contains","condition":"Made For This"},{"column":"title","relation":"not_contains","condition":"The Setup"}],"published_scope":"global"},{"id":291003138245,"handle":"best-sellers","updated_at":"2025-12-12T15:30:01-06:00","published_at":"2022-10-26T10:34:06-05:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Best Sellers","body_html":""},{"id":321374126277,"handle":"birthday-sale","title":"Birthday Sale","updated_at":"2025-12-12T15:30:01-06:00","body_html":"","published_at":"2025-06-13T16:26:48-05:00","sort_order":"manual","template_suffix":"promo-ended-w-sign-up","disjunctive":false,"rules":[{"column":"title","relation":"not_contains","condition":"Navidium Shipping Protection"},{"column":"title","relation":"not_contains","condition":"marketing insert"},{"column":"title","relation":"not_contains","condition":"NCA"},{"column":"title","relation":"not_contains","condition":"First time favorite"},{"column":"title","relation":"not_contains","condition":"Videowise"},{"column":"title","relation":"not_contains","condition":"(TTS)"},{"column":"title","relation":"not_contains","condition":"(TTS Exclusive)"},{"column":"title","relation":"not_contains","condition":"Best Sellers Kit"},{"column":"title","relation":"not_contains","condition":"gift"},{"column":"title","relation":"not_contains","condition":"Lash pads, silicone"},{"column":"is_price_reduced","relation":"is_not_set","condition":""},{"column":"type","relation":"not_equals","condition":"STICKtionary"},{"column":"type","relation":"not_equals","condition":"Shipping Supplies"},{"column":"title","relation":"not_contains","condition":"Test"},{"column":"title","relation":"not_contains","condition":"TBD"}],"published_scope":"global"},{"id":305635655877,"handle":"birthday-sale-24","title":"Birthday Sale '24","updated_at":"2025-12-12T12:05:01-06:00","body_html":"","published_at":"2024-06-12T14:17:11-05:00","sort_order":"best-selling","template_suffix":"","disjunctive":false,"rules":[{"column":"title","relation":"not_contains","condition":"Made for This"},{"column":"title","relation":"not_contains","condition":"The Setup"},{"column":"title","relation":"not_contains","condition":"Poppy"},{"column":"title","relation":"not_contains","condition":"Primrose"},{"column":"title","relation":"not_contains","condition":"Hawthorn"},{"column":"title","relation":"not_contains","condition":"Willow"}],"published_scope":"global"},{"id":327843872965,"handle":"black-friday-sale","title":"Black Friday Sale","updated_at":"2025-12-12T19:07:14-06:00","body_html":"","published_at":"2025-10-31T11:48:06-05:00","sort_order":"manual","template_suffix":"","disjunctive":false,"rules":[{"column":"type","relation":"not_equals","condition":"Brow Trainers"},{"column":"type","relation":"not_equals","condition":"Gift Card"},{"column":"type","relation":"not_equals","condition":"Gift with Purchase"},{"column":"type","relation":"not_equals","condition":"Gift Wrap"},{"column":"type","relation":"not_equals","condition":"Insurance"},{"column":"type","relation":"not_equals","condition":"Marketing Materials"},{"column":"type","relation":"not_equals","condition":"NCA Offer"},{"column":"type","relation":"not_equals","condition":"Shipping Supplies"},{"column":"type","relation":"not_equals","condition":"Shoppable video"},{"column":"type","relation":"not_equals","condition":"TikTok \u0026 Meta Bundles"},{"column":"variant_inventory","relation":"greater_than","condition":"0"},{"column":"title","relation":"not_contains","condition":"100%"},{"column":"title","relation":"not_contains","condition":"Remover Spray"},{"column":"title","relation":"not_contains","condition":"Ready. Set. Flutter"},{"column":"title","relation":"not_contains","condition":"Classic Trial Pack"},{"column":"title","relation":"not_contains","condition":"The First-Timers Festive Bundle"}],"published_scope":"global"},{"id":306852200645,"handle":"black-brown-fiber-lashes","updated_at":"2025-12-12T06:09:19-06:00","published_at":"2024-07-09T10:15:45-05:00","sort_order":"best-selling","template_suffix":"","published_scope":"global","title":"Black\/Brown Fiber Lashes","body_html":""},{"id":292279058629,"handle":"brunettes","updated_at":"2025-12-12T06:09:21-06:00","published_at":"2023-01-26T09:52:00-06:00","sort_order":"manual","template_suffix":"image-banner","published_scope":"global","title":"Brunettes","body_html":""},{"id":290789753029,"handle":"bundle-builder-lashes","updated_at":"2025-12-12T12:05:01-06:00","published_at":"2022-10-13T12:35:37-05:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"bundle-builder-lashes","body_html":""},{"id":317144301765,"handle":"chelseas-favorites","updated_at":"2025-12-12T15:30:01-06:00","published_at":"2025-02-12T13:53:52-06:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Chelsea's Favorites","body_html":""},{"id":299222433989,"handle":"classic","updated_at":"2025-12-12T12:05:01-06:00","published_at":"2024-02-07T14:35:49-06:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Classic","body_html":""},{"id":317842653381,"handle":"discount-code-exclusions","title":"Discount Code Collection","updated_at":"2025-12-12T15:30:01-06:00","body_html":"","published_at":"2025-06-03T11:51:21-05:00","sort_order":"alpha-asc","template_suffix":"","disjunctive":false,"rules":[{"column":"title","relation":"not_equals","condition":"Best Sellers Kit - 50% Off"},{"column":"variant_inventory","relation":"greater_than","condition":"0"},{"column":"is_price_reduced","relation":"is_not_set","condition":""},{"column":"title","relation":"not_contains","condition":"Shipping Protection"},{"column":"title","relation":"not_contains","condition":"Pouch + Tool"},{"column":"title","relation":"not_contains","condition":"Small Box Special"},{"column":"title","relation":"not_contains","condition":"Test"},{"column":"title","relation":"not_contains","condition":"Gift"},{"column":"title","relation":"not_contains","condition":"Marketing"},{"column":"title","relation":"not_contains","condition":"Envelope"},{"column":"title","relation":"not_contains","condition":"Mirror"},{"column":"title","relation":"not_contains","condition":"Shopify"},{"column":"title","relation":"not_contains","condition":"Copy"},{"column":"title","relation":"not_contains","condition":"Headband"},{"column":"title","relation":"not_contains","condition":"Bad Box"},{"column":"title","relation":"not_contains","condition":"Lash Pads"},{"column":"title","relation":"not_equals","condition":"First Time Favorite"},{"column":"title","relation":"not_contains","condition":"(TTS)"},{"column":"title","relation":"not_contains","condition":"Bundle"},{"column":"title","relation":"not_contains","condition":"Set"},{"column":"title","relation":"not_contains","condition":"Kit"}],"published_scope":"web"},{"id":101961433176,"handle":"lashes","updated_at":"2025-12-12T12:05:01-06:00","published_at":"2019-03-29T12:40:14-05:00","sort_order":"manual","template_suffix":"","published_scope":"web","title":"Lashes","body_html":"\u003ch3\u003e\u003cspan style=\"font-weight: 400;\"\u003eGlam up your look from the comfort of your home. \u003c\/span\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eAffordable DIY lash extensions that are handmade and designed to be soft, beautiful and ultra-light. Six styles to fit your look! \u003ca href=\"https:\/\/flutterhabit.com\/pages\/find-your-favorite-style\" title=\"Eyelash style quiz\" target=\"_blank\"\u003eTake our style quiz\u003c\/a\u003e to see which faux mink lash extension style is best for your eye shape. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eStill unsure what the differences in our lash styles are? Check out our brief description of each, or visit the product pages for more information.\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003e\u003ca href=\"https:\/\/flutterhabit.com\/collections\/lashes\/products\/shorties\" title=\"Shortie lash style\" target=\"_blank\"\u003eShorties\u003c\/a\u003e: Our shortest lash style with our lightest level of volume, designed to look like your natural lashes, but better! \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003e\u003ca href=\"https:\/\/flutterhabit.com\/collections\/lashes\/products\/the-sweetheart\" title=\"The Sweetheart lash style\" target=\"_blank\"\u003eThe Sweethearts\u003c\/a\u003e: Mid length lashes with a doll-eyed shape and an intense curl to make a statement.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003e\u003ca href=\"https:\/\/flutterhabit.com\/collections\/lashes\/products\/the-happy-medium\" title=\"The Happy (Medium) last style\" target=\"_blank\"\u003eThe Happy (Medium)\u003c\/a\u003e: Not too short, not too long. This style is designed to be in between The Original and The Shorties.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003e\u003ca href=\"https:\/\/flutterhabit.com\/collections\/lashes\/products\/the-wink\" title=\"The Wink lash style\" target=\"_blank\"\u003eThe Wink\u003c\/a\u003e: This wispy cat-eyed shape is fun, but not too bold. It’s one of our easiest to apply and has the most gradual length progression from the inner to outer corner of all of our styles. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003e\u003ca href=\"https:\/\/flutterhabit.com\/collections\/lashes\/products\/original\" title=\"The Original FlutterHabit lash style\" target=\"_blank\"\u003eThe Original\u003c\/a\u003e: The style that started it all. A full and dramatic look to replace your lash extensions. Check out the reviews for some before and after pics!\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003e\u003ca href=\"https:\/\/flutterhabit.com\/collections\/lashes\/products\/the-flirt\" title=\"The Flirt lash style\" target=\"_blank\"\u003eThe Flirt\u003c\/a\u003e: Love the volume, but not the length? The Flirt is our fullest lash style, with a bit more curl and shorter length than The Original. Show off your sassy side with our most dramatic lash style. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003e\u003ca href=\"https:\/\/flutterhabit.com\/collections\/lashes\/products\/the-collection\" title=\"A sample box of all 6 styles\" target=\"_blank\"\u003eThe Collection\u003c\/a\u003e: Want to try them all? We suggest The Collection to start. Get a pack of all 6 styles and find out what’s best for you. New to faux lashes? Start with a lighter style and keep The Flirt and The Originals for those special occasions.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003eNow that you've found your dream lashes, \u003ca href=\"https:\/\/flutterhabit.com\/pages\/subscription\" title=\"Subscription form\" target=\"_blank\"\u003esubscribe and save\u003c\/a\u003e for additional discounts and have your lashes delivered automatically on your timeline (every 30, 45 or 60 days). Help us share this best kept beauty secret with your friends and family. \u003ca href=\"https:\/\/flutterhabit.com\/pages\/fh-referral-program\" title=\"Loyalty program page\" target=\"_blank\"\u003eJoin our loyalty program\u003c\/a\u003e and referring your friends for points towards awards on future purchases. \u003c\/p\u003e","image":{"created_at":"2022-01-29T21:23:40-06:00","alt":null,"width":4472,"height":2981,"src":"\/\/flutterhabit.com\/cdn\/shop\/collections\/custom_resized_79793778-017e-4c47-9068-93b576c1b9a7.jpg?v=1643513021"}},{"id":319375474885,"handle":"lashes-5-6-pair","title":"Lashes - 5 \u0026 6 Pair","updated_at":"2025-12-12T12:05:01-06:00","body_html":"","published_at":"2025-04-28T12:13:52-05:00","sort_order":"best-selling","template_suffix":"","disjunctive":false,"rules":[{"column":"is_price_reduced","relation":"is_not_set","condition":""},{"column":"product_category_id","relation":"equals","condition":"hb-3-2-6-3-5"},{"column":"title","relation":"not_contains","condition":"2 Pair"},{"column":"title","relation":"not_contains","condition":"Bundle"},{"column":"title","relation":"not_contains","condition":"Glue"},{"column":"title","relation":"not_contains","condition":"Kit"},{"column":"variant_inventory","relation":"greater_than","condition":"0"},{"column":"type","relation":"not_equals","condition":"NCA Offer"},{"column":"type","relation":"not_equals","condition":"TikTok \u0026 Meta Bundles"}],"published_scope":"global"},{"id":318709399749,"handle":"lashes-v","updated_at":"2025-12-12T12:05:01-06:00","published_at":"2025-04-04T15:05:00-05:00","sort_order":"manual","template_suffix":"","published_scope":"web","title":"Lashes best sellers by category (DTC Pages)","body_html":"\u003ch3\u003e\u003cspan style=\"font-weight: 400;\"\u003eGlam up your look from the comfort of your home. \u003c\/span\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eAffordable DIY lash extensions that are handmade and designed to be soft, beautiful and ultra-light. Six styles to fit your look! \u003ca title=\"Eyelash style quiz\" href=\"https:\/\/flutterhabit.com\/pages\/find-your-favorite-style\" target=\"_blank\"\u003eTake our style quiz\u003c\/a\u003e to see which faux mink lash extension style is best for your eye shape. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eStill unsure what the differences in our lash styles are? Check out our brief description of each, or visit the product pages for more information.\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003e\u003ca title=\"Shortie lash style\" href=\"https:\/\/flutterhabit.com\/collections\/lashes\/products\/shorties\" target=\"_blank\"\u003eShorties\u003c\/a\u003e: Our shortest lash style with our lightest level of volume, designed to look like your natural lashes, but better! \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003e\u003ca title=\"The Sweetheart lash style\" href=\"https:\/\/flutterhabit.com\/collections\/lashes\/products\/the-sweetheart\" target=\"_blank\"\u003eThe Sweethearts\u003c\/a\u003e: Mid length lashes with a doll-eyed shape and an intense curl to make a statement.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003e\u003ca title=\"The Happy (Medium) last style\" href=\"https:\/\/flutterhabit.com\/collections\/lashes\/products\/the-happy-medium\" target=\"_blank\"\u003eThe Happy (Medium)\u003c\/a\u003e: Not too short, not too long. This style is designed to be in between The Original and The Shorties.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003e\u003ca title=\"The Wink lash style\" href=\"https:\/\/flutterhabit.com\/collections\/lashes\/products\/the-wink\" target=\"_blank\"\u003eThe Wink\u003c\/a\u003e: This wispy cat-eyed shape is fun, but not too bold. It’s one of our easiest to apply and has the most gradual length progression from the inner to outer corner of all of our styles. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003e\u003ca title=\"The Original FlutterHabit lash style\" href=\"https:\/\/flutterhabit.com\/collections\/lashes\/products\/original\" target=\"_blank\"\u003eThe Original\u003c\/a\u003e: The style that started it all. A full and dramatic look to replace your lash extensions. Check out the reviews for some before and after pics!\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003e\u003ca title=\"The Flirt lash style\" href=\"https:\/\/flutterhabit.com\/collections\/lashes\/products\/the-flirt\" target=\"_blank\"\u003eThe Flirt\u003c\/a\u003e: Love the volume, but not the length? The Flirt is our fullest lash style, with a bit more curl and shorter length than The Original. Show off your sassy side with our most dramatic lash style. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003e\u003ca title=\"A sample box of all 6 styles\" href=\"https:\/\/flutterhabit.com\/collections\/lashes\/products\/the-collection\" target=\"_blank\"\u003eThe Collection\u003c\/a\u003e: Want to try them all? We suggest The Collection to start. Get a pack of all 6 styles and find out what’s best for you. New to faux lashes? Start with a lighter style and keep The Flirt and The Originals for those special occasions.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003eNow that you've found your dream lashes, \u003ca title=\"Subscription form\" href=\"https:\/\/flutterhabit.com\/pages\/subscription\" target=\"_blank\"\u003esubscribe and save\u003c\/a\u003e for additional discounts and have your lashes delivered automatically on your timeline (every 30, 45 or 60 days). Help us share this best kept beauty secret with your friends and family. \u003ca title=\"Loyalty program page\" href=\"https:\/\/flutterhabit.com\/pages\/fh-referral-program\" target=\"_blank\"\u003eJoin our loyalty program\u003c\/a\u003e and referring your friends for points towards awards on future purchases. \u003c\/p\u003e","image":{"created_at":"2025-04-04T15:05:00-05:00","alt":null,"width":4472,"height":2981,"src":"\/\/flutterhabit.com\/cdn\/shop\/collections\/custom_resized_6d950922-19ae-4874-92d4-0ce9c9b39200.jpg?v=1743797100"}},{"id":293534269637,"handle":"limited-edition-water-lily-loop","updated_at":"2025-12-12T12:05:01-06:00","published_at":"2023-07-11T10:50:51-05:00","sort_order":"best-selling","template_suffix":"","published_scope":"global","title":"Limited Edition- Water Lily Loop","body_html":""},{"id":320280953029,"handle":"most-subscribed","title":"Most Subscribed","updated_at":"2025-12-12T12:05:01-06:00","body_html":"","published_at":"2025-05-28T20:25:22-05:00","sort_order":"manual","template_suffix":"","disjunctive":false,"rules":[{"column":"tag","relation":"equals","condition":"Most Subscribed"}],"published_scope":"global"},{"id":300180799685,"handle":"all-except-suggestion-box-1","title":"Mother's Day Exclusions","updated_at":"2025-12-12T12:05:01-06:00","body_html":"","published_at":"2024-02-29T13:17:04-06:00","sort_order":"best-selling","template_suffix":"","disjunctive":false,"rules":[{"column":"title","relation":"not_contains","condition":"Suggestion Box"},{"column":"title","relation":"not_contains","condition":"Made for This"},{"column":"title","relation":"not_contains","condition":"Setup"}],"published_scope":"global"},{"id":319103238341,"handle":"mothers-day-promo-25","updated_at":"2025-12-12T06:09:21-06:00","published_at":"2025-04-17T12:31:24-05:00","sort_order":"best-selling","template_suffix":"","published_scope":"global","title":"Mother's Day Promo '25","body_html":""},{"id":317198172357,"handle":"national-lash-day-25-sale","title":"National Lash Day '25 Sale","updated_at":"2025-12-12T15:30:01-06:00","body_html":"","published_at":"2025-02-14T12:39:31-06:00","sort_order":"best-selling","template_suffix":"","disjunctive":false,"rules":[{"column":"title","relation":"not_equals","condition":"Best Sellers Kit - 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Re-introducing... Water Lily! Back and here to stay. This lash is a unique black/brown shade with hints of natural brown which creates an effect that offers the depth of a black lash with a softer and more natural look. Water Lily boasts a subtle curl reminiscent of classic, favorite styles like The Sweetheart® and The Happy (Medium)® lashes. For those who tend towards our more natural styles, Water Lily is the perfect step up due to its added volume, moderate length, yet natural color.
📏 Lash Stats:
Collection: Classic
Length: 8-14mm
Volume: Medium
Fiber: Mixed Black/Brown
Curl: Classic C Curl
Shape: Doll Eye
Tagline: Our doll-eye, soft black lash
💡 Why you need it: Because bold meets delicate in the dreamiest way.
Includes six sets of lashes, each lasting up to 10 days. Adhesive sold separately.
HOW TO USE
Each lash is segmented into four lightweight pieces. Apply one segment at a time under your natural lash for a seamless and natural look:
Step 1
Apply glue to a segment
Step 2
Stick under natural lash
Step 3
Repeat
Bundle Up & Save
Best Sellers Kit
Water Lily
|
Sale price$34.99
4.7
Rated 4.7 out of 5 stars
Based on 450 reviews
Reviews Summary
Generated by AI from 100 most recent customer reviews
Last updated 10/21/25
Customers say these lashes are lightweight and comfortable to wear. Many reviews mention the natural-looking blend of brown and black fibers. The thin band makes them easy to apply, with most finding they last 5-10 days. While some praise the subtle yet flattering effect, others note they prefer a fuller look. Common feedback includes appreciation for the soft, wispy appearance and versatility for both everyday wear and special occasions. Some mention the lashes being too curly or long for their preference. Most find them ideal for achieving an enhanced yet natural appearance.
Will always re-buy because it makes my lashes look great automatically all week!
Amanda P.
Verified Buyer
I recommend this product
Rated 5 out of 5 stars
12/2/25
Love them! 💕
I love these lashes! I wish there were more that were a brown black mix. Or more that are brown. These lashes are so pretty! I wake up feeling pretty every day 💕
Brittany S.
Verified Reviewer
I recommend this product
Eye Shape Almond
Eye Size Medium
Rated 5 out of 5 stars
12/2/25
Amazing Everyday Lash
Fell in love with the Water Lily style!! I’ve been loyal to the Sweetheart in the brown specifically because I don’t like a harsh lash for everyday wear. However, the Water Lily black style really surprised me! I love them!! I am definitely adding this style into my rotation. 10/10 recommend!
Briana T.
Verified Buyer
Rated 3 out of 5 stars
11/16/25
They are ok
water Lilly eyelashes are nice just not my style. They are much lighter weight wise than the sweet heart lashes. They didn’t seem dark enough either I had to add mascara to darken them up.
Lauren G.
Verified Buyer
I recommend this product
Eye Shape Almond, Hooded
Eye Size Small
Rated 5 out of 5 stars
10/6/25
The best natural lash!
I’ve been using flutterhabit for about 3 years now. I’ve tried so many different brands and nothing even compares. I love the look of these lashes. The confidence I feel is insane! I’m saving money too! Flutterhabit has a customer for life 🩵
