[{"id":330135109829,"handle":"2025-wrapped","updated_at":"2026-03-20T06:09:34-05:00","published_at":"2025-12-05T14:02:03-06:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"2025 Wrapped","body_html":""},{"id":321963786437,"handle":"6-pair-lashes","title":"6 Pair Lashes","updated_at":"2026-03-20T13:10:03-05:00","body_html":"","published_at":"2025-06-27T13:50:45-05:00","sort_order":"manual","template_suffix":"image-banner","disjunctive":false,"rules":[{"column":"type","relation":"equals","condition":"Lashes (6 pair)"}],"published_scope":"global"},{"id":321351450821,"handle":"all","title":"All","updated_at":"2026-03-20T15:15:09-05:00","body_html":"","published_at":"2025-06-12T17:10:59-05:00","sort_order":"manual","template_suffix":"","disjunctive":true,"rules":[{"column":"type","relation":"equals","condition":"Bundle"},{"column":"type","relation":"equals","condition":"Kit"},{"column":"type","relation":"equals","condition":"Lash Adhesive"},{"column":"type","relation":"equals","condition":"Lash Care"},{"column":"type","relation":"equals","condition":"Lashes (2 pair)"},{"column":"type","relation":"equals","condition":"Lashes (5 pair)"},{"column":"type","relation":"equals","condition":"Lashes (6 pair)"},{"column":"type","relation":"equals","condition":"Refresh Collection"},{"column":"type","relation":"equals","condition":"STICKtionary"},{"column":"type","relation":"equals","condition":"Tools \u0026 Accessories"},{"column":"type","relation":"not_equals","condition":"NCA Offer"},{"column":"title","relation":"not_contains","condition":"Holiday Edit"},{"column":"title","relation":"not_contains","condition":"Mini Travel Set"}],"published_scope":"global"},{"id":298528637125,"handle":"all-except-sale-items","title":"All Except Sale Items","updated_at":"2026-03-20T15:15:09-05:00","body_html":"","published_at":"2024-01-24T12:53:02-06:00","sort_order":"best-selling","template_suffix":"","disjunctive":false,"rules":[{"column":"is_price_reduced","relation":"is_not_set","condition":""}],"published_scope":"global"},{"id":294598901957,"handle":"all-hallows-eve","title":"All Hallow's Eve","updated_at":"2026-03-20T15:15:09-05:00","body_html":"","published_at":"2023-10-24T13:27:09-05:00","sort_order":"best-selling","template_suffix":"","disjunctive":true,"rules":[{"column":"tag","relation":"equals","condition":"Lashes"},{"column":"title","relation":"contains","condition":"Made For This"}],"published_scope":"global"},{"id":101961433176,"handle":"lashes","updated_at":"2026-03-20T13:10:03-05:00","published_at":"2019-03-29T12:40:14-05:00","sort_order":"manual","template_suffix":"","published_scope":"web","title":"All Lashes","body_html":"\u003ch3\u003e\u003cspan style=\"font-weight: 400;\"\u003eGlam up your look from the comfort of your home. \u003c\/span\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eAffordable DIY lash extensions that are handmade and designed to be soft, beautiful and ultra-light. Six styles to fit your look! \u003ca href=\"https:\/\/flutterhabit.com\/pages\/find-your-favorite-style\" title=\"Eyelash style quiz\" target=\"_blank\"\u003eTake our style quiz\u003c\/a\u003e to see which faux mink lash extension style is best for your eye shape. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eStill unsure what the differences in our lash styles are? Check out our brief description of each, or visit the product pages for more information.\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003e\u003ca href=\"https:\/\/flutterhabit.com\/collections\/lashes\/products\/shorties\" title=\"Shortie lash style\" target=\"_blank\"\u003eShorties\u003c\/a\u003e: Our shortest lash style with our lightest level of volume, designed to look like your natural lashes, but better! \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003e\u003ca href=\"https:\/\/flutterhabit.com\/collections\/lashes\/products\/the-sweetheart\" title=\"The Sweetheart lash style\" target=\"_blank\"\u003eThe Sweethearts\u003c\/a\u003e: Mid length lashes with a doll-eyed shape and an intense curl to make a statement.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003e\u003ca href=\"https:\/\/flutterhabit.com\/collections\/lashes\/products\/the-happy-medium\" title=\"The Happy (Medium) last style\" target=\"_blank\"\u003eThe Happy (Medium)\u003c\/a\u003e: Not too short, not too long. This style is designed to be in between The Original and The Shorties.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003e\u003ca href=\"https:\/\/flutterhabit.com\/collections\/lashes\/products\/the-wink\" title=\"The Wink lash style\" target=\"_blank\"\u003eThe Wink\u003c\/a\u003e: This wispy cat-eyed shape is fun, but not too bold. It’s one of our easiest to apply and has the most gradual length progression from the inner to outer corner of all of our styles. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003e\u003ca href=\"https:\/\/flutterhabit.com\/collections\/lashes\/products\/original\" title=\"The Original FlutterHabit lash style\" target=\"_blank\"\u003eThe Original\u003c\/a\u003e: The style that started it all. A full and dramatic look to replace your lash extensions. Check out the reviews for some before and after pics!\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003e\u003ca href=\"https:\/\/flutterhabit.com\/collections\/lashes\/products\/the-flirt\" title=\"The Flirt lash style\" target=\"_blank\"\u003eThe Flirt\u003c\/a\u003e: Love the volume, but not the length? The Flirt is our fullest lash style, with a bit more curl and shorter length than The Original. Show off your sassy side with our most dramatic lash style. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003e\u003ca href=\"https:\/\/flutterhabit.com\/collections\/lashes\/products\/the-collection\" title=\"A sample box of all 6 styles\" target=\"_blank\"\u003eThe Collection\u003c\/a\u003e: Want to try them all? We suggest The Collection to start. Get a pack of all 6 styles and find out what’s best for you. New to faux lashes? Start with a lighter style and keep The Flirt and The Originals for those special occasions.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003eNow that you've found your dream lashes, \u003ca href=\"https:\/\/flutterhabit.com\/pages\/subscription\" title=\"Subscription form\" target=\"_blank\"\u003esubscribe and save\u003c\/a\u003e for additional discounts and have your lashes delivered automatically on your timeline (every 30, 45 or 60 days). Help us share this best kept beauty secret with your friends and family. \u003ca href=\"https:\/\/flutterhabit.com\/pages\/fh-referral-program\" title=\"Loyalty program page\" target=\"_blank\"\u003eJoin our loyalty program\u003c\/a\u003e and referring your friends for points towards awards on future purchases. \u003c\/p\u003e","image":{"created_at":"2022-01-29T21:23:40-06:00","alt":null,"width":4472,"height":2981,"src":"\/\/flutterhabit.com\/cdn\/shop\/collections\/custom_resized_79793778-017e-4c47-9068-93b576c1b9a7.jpg?v=1643513021"}},{"id":237697630405,"handle":"all-products","updated_at":"2026-03-20T15:15:09-05:00","published_at":"2020-12-02T12:10:37-06:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"All Products","body_html":"","image":{"created_at":"2020-12-02T12:28:19-06:00","alt":null,"width":5100,"height":2400,"src":"\/\/flutterhabit.com\/cdn\/shop\/collections\/FlutterHabitWinter341.jpg?v=1654012414"}},{"id":318704091333,"handle":"all-products-v","updated_at":"2026-03-20T15:15:09-05:00","published_at":"2025-04-04T09:00:35-05:00","sort_order":"manual","template_suffix":"","published_scope":"web","title":"All products best sellers by category (DTC Pages)","body_html":"","image":{"created_at":"2025-04-04T15:04:45-05:00","alt":null,"width":5100,"height":2400,"src":"\/\/flutterhabit.com\/cdn\/shop\/collections\/FlutterHabitWinter341.webp?v=1743797085"}},{"id":294003736773,"handle":"all-products-except-limited-edition","title":"All Products Except Limited 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Lily"},{"column":"title","relation":"not_contains","condition":"Chrysanthemum"},{"column":"title","relation":"not_contains","condition":"Holly"},{"column":"title","relation":"not_contains","condition":"Birth Flower"}],"published_scope":"global"},{"id":293990727877,"handle":"all-products-except-marigold","title":"All Products Except Marigold","updated_at":"2026-03-20T15:15:09-05:00","body_html":"","published_at":"2023-09-28T15:58:34-05:00","sort_order":"best-selling","template_suffix":"","disjunctive":false,"rules":[{"column":"title","relation":"not_contains","condition":"Marigold"},{"column":"title","relation":"not_contains","condition":"Marigold Accent Lashes"}],"published_scope":"global"},{"id":302999732421,"handle":"all-products-except-mft","title":"All Products Except MFT","updated_at":"2026-03-20T13:10:03-05:00","body_html":"","published_at":"2024-04-24T15:24:07-05:00","sort_order":"best-selling","template_suffix":"","disjunctive":false,"rules":[{"column":"title","relation":"not_contains","condition":"Made For This"},{"column":"title","relation":"not_contains","condition":"The Setup"}],"published_scope":"global"},{"id":291003138245,"handle":"best-sellers","updated_at":"2026-03-20T15:15:09-05:00","published_at":"2022-10-26T10:34:06-05:00","sort_order":"manual","template_suffix":"promo-collection","published_scope":"global","title":"Best Sellers","body_html":""},{"id":312891506885,"handle":"best-sellers-collection","updated_at":"2026-03-20T15:15:09-05:00","published_at":"2024-11-15T09:01:05-06:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"best sellers collection","body_html":""},{"id":321374126277,"handle":"birthday-sale","title":"Birthday 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silicone"},{"column":"is_price_reduced","relation":"is_not_set","condition":""},{"column":"type","relation":"not_equals","condition":"STICKtionary"},{"column":"type","relation":"not_equals","condition":"Shipping Supplies"},{"column":"title","relation":"not_contains","condition":"Test"},{"column":"title","relation":"not_contains","condition":"TBD"}],"published_scope":"global"},{"id":305635655877,"handle":"birthday-sale-24","title":"Birthday Sale '24","updated_at":"2026-03-20T13:10:03-05:00","body_html":"","published_at":"2024-06-12T14:17:11-05:00","sort_order":"best-selling","template_suffix":"","disjunctive":false,"rules":[{"column":"title","relation":"not_contains","condition":"Made for This"},{"column":"title","relation":"not_contains","condition":"The Setup"},{"column":"title","relation":"not_contains","condition":"Poppy"},{"column":"title","relation":"not_contains","condition":"Primrose"},{"column":"title","relation":"not_contains","condition":"Hawthorn"},{"column":"title","relation":"not_contains","condition":"Willow"}],"published_scope":"global"},{"id":292279058629,"handle":"brunettes","updated_at":"2026-03-20T06:09:34-05:00","published_at":"2023-01-26T09:52:00-06:00","sort_order":"manual","template_suffix":"image-banner","published_scope":"global","title":"Brunettes","body_html":""},{"id":290789753029,"handle":"bundle-builder-lashes","updated_at":"2026-03-20T13:10:03-05:00","published_at":"2022-10-13T12:35:37-05:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"bundle-builder-lashes","body_html":""},{"id":317144301765,"handle":"chelseas-favorites","updated_at":"2026-03-20T15:15:09-05:00","published_at":"2025-02-12T13:53:52-06:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Chelsea's Favorites","body_html":""},{"id":299222433989,"handle":"classic","updated_at":"2026-03-20T13:10:03-05:00","published_at":"2024-02-07T14:35:49-06:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Classic","body_html":""},{"id":333132497093,"handle":"compare-collection","updated_at":"2026-03-20T13:10:03-05:00","published_at":"2026-02-06T09:24:17-06:00","sort_order":"alpha-asc","template_suffix":"","published_scope":"global","title":"Compare Collection","body_html":"\u003cp\u003eList of products that will be displayed in the selector within the \"compare products\" widget\u003c\/p\u003e"},{"id":281652396229,"handle":"faux-mink-lashes-loop","updated_at":"2026-03-20T13:10:03-05:00","published_at":"2021-11-18T11:22:45-06:00","sort_order":"best-selling","template_suffix":"","published_scope":"global","title":"Faux Mink Lashes Loop","body_html":""},{"id":318709399749,"handle":"lashes-v","updated_at":"2026-03-20T13:10:03-05:00","published_at":"2025-04-04T15:05:00-05:00","sort_order":"manual","template_suffix":"","published_scope":"web","title":"Lashes best sellers by category (DTC Pages)","body_html":"\u003ch3\u003e\u003cspan style=\"font-weight: 400;\"\u003eGlam up your look from the comfort of your home. \u003c\/span\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eAffordable DIY lash extensions that are handmade and designed to be soft, beautiful and ultra-light. Six styles to fit your look! \u003ca title=\"Eyelash style quiz\" href=\"https:\/\/flutterhabit.com\/pages\/find-your-favorite-style\" target=\"_blank\"\u003eTake our style quiz\u003c\/a\u003e to see which faux mink lash extension style is best for your eye shape. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eStill unsure what the differences in our lash styles are? Check out our brief description of each, or visit the product pages for more information.\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003e\u003ca title=\"Shortie lash style\" href=\"https:\/\/flutterhabit.com\/collections\/lashes\/products\/shorties\" target=\"_blank\"\u003eShorties\u003c\/a\u003e: Our shortest lash style with our lightest level of volume, designed to look like your natural lashes, but better! \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003e\u003ca title=\"The Sweetheart lash style\" href=\"https:\/\/flutterhabit.com\/collections\/lashes\/products\/the-sweetheart\" target=\"_blank\"\u003eThe Sweethearts\u003c\/a\u003e: Mid length lashes with a doll-eyed shape and an intense curl to make a statement.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003e\u003ca title=\"The Happy (Medium) last style\" href=\"https:\/\/flutterhabit.com\/collections\/lashes\/products\/the-happy-medium\" target=\"_blank\"\u003eThe Happy (Medium)\u003c\/a\u003e: Not too short, not too long. This style is designed to be in between The Original and The Shorties.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003e\u003ca title=\"The Wink lash style\" href=\"https:\/\/flutterhabit.com\/collections\/lashes\/products\/the-wink\" target=\"_blank\"\u003eThe Wink\u003c\/a\u003e: This wispy cat-eyed shape is fun, but not too bold. It’s one of our easiest to apply and has the most gradual length progression from the inner to outer corner of all of our styles. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003e\u003ca title=\"The Original FlutterHabit lash style\" href=\"https:\/\/flutterhabit.com\/collections\/lashes\/products\/original\" target=\"_blank\"\u003eThe Original\u003c\/a\u003e: The style that started it all. A full and dramatic look to replace your lash extensions. Check out the reviews for some before and after pics!\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003e\u003ca title=\"The Flirt lash style\" href=\"https:\/\/flutterhabit.com\/collections\/lashes\/products\/the-flirt\" target=\"_blank\"\u003eThe Flirt\u003c\/a\u003e: Love the volume, but not the length? The Flirt is our fullest lash style, with a bit more curl and shorter length than The Original. Show off your sassy side with our most dramatic lash style. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003e\u003ca title=\"A sample box of all 6 styles\" href=\"https:\/\/flutterhabit.com\/collections\/lashes\/products\/the-collection\" target=\"_blank\"\u003eThe Collection\u003c\/a\u003e: Want to try them all? We suggest The Collection to start. Get a pack of all 6 styles and find out what’s best for you. New to faux lashes? Start with a lighter style and keep The Flirt and The Originals for those special occasions.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003eNow that you've found your dream lashes, \u003ca title=\"Subscription form\" href=\"https:\/\/flutterhabit.com\/pages\/subscription\" target=\"_blank\"\u003esubscribe and save\u003c\/a\u003e for additional discounts and have your lashes delivered automatically on your timeline (every 30, 45 or 60 days). Help us share this best kept beauty secret with your friends and family. \u003ca title=\"Loyalty program page\" href=\"https:\/\/flutterhabit.com\/pages\/fh-referral-program\" target=\"_blank\"\u003eJoin our loyalty program\u003c\/a\u003e and referring your friends for points towards awards on future purchases. \u003c\/p\u003e","image":{"created_at":"2025-04-04T15:05:00-05:00","alt":null,"width":4472,"height":2981,"src":"\/\/flutterhabit.com\/cdn\/shop\/collections\/custom_resized_6d950922-19ae-4874-92d4-0ce9c9b39200.jpg?v=1743797100"}},{"id":320280953029,"handle":"most-subscribed","title":"Most Subscribed","updated_at":"2026-03-20T13:10:03-05:00","body_html":"","published_at":"2025-05-28T20:25:22-05:00","sort_order":"manual","template_suffix":"promo-collection","disjunctive":false,"rules":[{"column":"tag","relation":"equals","condition":"Most Subscribed"}],"published_scope":"global"},{"id":300180799685,"handle":"all-except-suggestion-box-1","title":"Mother's Day Exclusions","updated_at":"2026-03-20T13:10:03-05:00","body_html":"","published_at":"2024-02-29T13:17:04-06:00","sort_order":"best-selling","template_suffix":"","disjunctive":false,"rules":[{"column":"title","relation":"not_contains","condition":"Suggestion Box"},{"column":"title","relation":"not_contains","condition":"Made for This"},{"column":"title","relation":"not_contains","condition":"Setup"}],"published_scope":"global"},{"id":317198172357,"handle":"national-lash-day-25-sale","title":"National Lash Day '25 Sale","updated_at":"2026-03-20T15:15:09-05:00","body_html":"","published_at":"2025-02-14T12:39:31-06:00","sort_order":"best-selling","template_suffix":"","disjunctive":false,"rules":[{"column":"title","relation":"not_equals","condition":"Best Sellers Kit - 50% Off"},{"column":"title","relation":"not_equals","condition":"Mini Removal Balm"}],"published_scope":"global"},{"id":299222401221,"handle":"natural","updated_at":"2026-03-20T06:09:34-05:00","published_at":"2024-02-07T14:33:37-06:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Natural","body_html":""},{"id":333345915077,"handle":"product-comparison-collection","title":"Product Comparison Collection","updated_at":"2026-03-20T13:10:03-05:00","body_html":"","published_at":"2026-02-11T16:01:09-06:00","sort_order":"alpha-asc","template_suffix":"","disjunctive":false,"rules":[{"column":"type","relation":"not_equals","condition":"Brow Trainers"},{"column":"type","relation":"not_equals","condition":"Bundle"},{"column":"type","relation":"not_equals","condition":"Gift Card"},{"column":"type","relation":"not_equals","condition":"Gift with Purchase"},{"column":"type","relation":"not_equals","condition":"Gift Wrap"},{"column":"type","relation":"not_equals","condition":"Insurance"},{"column":"type","relation":"not_equals","condition":"Kit"},{"column":"type","relation":"not_equals","condition":"Lash Adhesive"},{"column":"type","relation":"not_equals","condition":"Lash Care"},{"column":"type","relation":"not_equals","condition":"Lashes (3 pair)"},{"column":"type","relation":"not_equals","condition":"Marketing Materials"},{"column":"type","relation":"not_equals","condition":"Nails"},{"column":"type","relation":"not_equals","condition":"NCA Offer"},{"column":"type","relation":"not_equals","condition":"Refresh Collection"},{"column":"type","relation":"not_equals","condition":"Shipping Supplies"},{"column":"type","relation":"not_equals","condition":"Shoppable video"},{"column":"type","relation":"not_equals","condition":"TikTok \u0026 Meta Bundles"},{"column":"type","relation":"not_equals","condition":"Tools \u0026 Accessories"},{"column":"title","relation":"not_contains","condition":"Trial Pack"},{"column":"title","relation":"not_contains","condition":"(TTS)"},{"column":"title","relation":"not_contains","condition":"Holiday Edit"},{"column":"title","relation":"not_contains","condition":"Birthday Edit"},{"column":"title","relation":"not_contains","condition":"Set"}],"published_scope":"global"},{"id":303388065989,"handle":"returnlogic-catalog","updated_at":"2026-03-20T15:15:09-05:00","published_at":"2024-04-29T12:43:52-05:00","sort_order":"best-selling","template_suffix":"","published_scope":"global","title":"ReturnLogic Catalog","body_html":""},{"id":238476099781,"handle":"wholesale-collection","updated_at":"2026-03-20T15:15:09-05:00","published_at":"2022-01-29T20:48:13-06:00","sort_order":"best-selling","template_suffix":"","published_scope":"global","title":"Wholesale Collection","body_html":""}]
Formerly known as Snowdrop, this fan-favorite style is now part of the permanent lineup as The Bestie.
Featuring gentle spikes, subtle length variation throughout, and a softly tapered inner corner, The Bestie is an elevated, wispy lash that adds texture without overpowering your look. It’s the perfect next step for lovers of The Sweetheart® or Shorties®.
Includes six sets of lashes, each lasting up to 10 days. Adhesive sold separately.
HOW TO USE
STEP 1 • APPLY ADHESIVE Apply a small, rounded bead of Made for This® Adhesive to the top side of the lash cluster’s bottom edge. Wait 20–30 seconds until tacky.
STEP 2 • APPLY TO LASH LINE Using your applicator, apply your segments to the underside of your natural lashes, avoiding your waterline. Repeat for remaining segments.
PRO TIP • CLAMP TO SECURE Once all segments are applied, gently clamp your natural lashes and segments together using your applicator to fully secure your set and achieve a seamless blend.
Step 1
Apply glue to a segment
Step 2
Stick under natural lash
Step 3
Repeat
The Bestie Brunette
|
Sale price$34.99
4.8
Rated 4.8 out of 5 stars
Based on 857 reviews
Reviews Summary
Generated by AI from 100 most recent customer reviews
Last updated 10/21/25
Customers say these lashes offer a perfect balance of subtle enhancement and everyday wearability. Many reviews mention their natural appearance while still providing noticeable definition. The style works particularly well for small eyes, with users appreciating the lightweight feel and versatile look. While most find them ideal for daily wear, some note they can be tricky to apply at first. Several mention wearing them for 5-7 days continuously. The brunette option receives praise for its natural appearance. A few users report issues with early falling off or durability concerns.
Beautiful natural brunette lash! I’m blonde with fair skin and this is the best lash style and I’m obsessed!
Nicole l.
Verified Buyer
Reviewing
The Bestie
I recommend this product
Eye Shape Hooded
Eye Size Medium
Rated 4 out of 5 stars
3/3/26
Two years Plus, Daily Wear Customer
I am a happy-medium or sweetheart kinda vibe, usually. I’ve rocked these lashes for over two years now and can say confidently, I’ve explored A LOT of different lashes and FlutterHabit, hands down, is the elite.
I branched out and gave the Besties a try. They are cute if you’re going for a more subtle look. I prefer a more bold approach, personally. I get compliments all the time about where I go to get my lashes done (I should be a promoter at this point because I don’t gatekeep!) and I’m always quick to throw a shout-out to this business! As a loyal supporter and fellow lash enthusiast, I must address one thing, though…
FlutterHabit Babes- let’s bring back that old adhesive formula you all used to make. I know y’all changed it.
My lashes used to stay on for a solid 7+ days without issue. Now, it’s a tackier application process because the glue tends to stay “goopy” for a while afterwards. Very annoying. Please bring back the good stuff!
(I am sporting the sweetheart lashes in the attached photos)
Pamela P.
Reviewing
The Bestie
I recommend this product
Eye Shape Almond
Eye Size Small
Rated 5 out of 5 stars
3/1/26
Naturally beautiful for this older gal
My 25 yr old daughter has been using Flutter Habit Bestie Lashes for several years and she always looks amazing.
After spending a lot of $$ and time getting professionally applied lashes I decided to give it a go at home.
My learning curve took a few tries and messed up on one pair but I managed to find my own little technique for easy application.
I doubt I'll return to my lash salon as this is so much more affordable, looks just as good and doesn't take up as much of my time.
Erika R.
Verified Buyer
Reviewing
The Bestie
I recommend this product
Eye Shape Hooded
Eye Size Medium
Rated 5 out of 5 stars
2/4/26
Bestie 💗
I started off with a subscription with your shorties which I love!! I just started to try these bestie and I also love these!!! I can’t go wrong with either ones 💗
Sarah
Verified Buyer
Reviewing
The Bestie
I recommend this product
Rated 5 out of 5 stars
1/28/26
Bestie Brunette
Guys I LOVE these lashes. As a brunette, I was worried that they would be too natural or maybe clash with my dark hair— I was wrong. Subtle, but beautiful, and look great with makeup and without! Such a sweet style for a natural look. My husband said they made my blue eyes pop, and that’s a win in my book! I used black MFT glue and felt like it gave a slight eyeliner look, which I really liked. Clear MFT would be an even more natural lash, which I may try next time!