This International Women’s Day, we’re celebrating the women who make FlutterHabit what it is.

The nurses, teachers, moms, and artists. The women balancing a hundred things at once. The women busy rebuilding themselves. And the women quietly showing up every single day.

So, we asked women in our FlutterHabit Family one question:

What’s something you wish more women knew about themselves, and why?

The answers were powerful (and very real).

1. You’re Stronger Than You Think

If there was one message that came through again and again, it was this:

You’re stronger than you think.

Women shared that they wish more women knew they don’t have to shrink to be loved. That they are capable of more than they realize. And that their worth isn’t defined by timelines, expectations, or what their bodies do or don’t do. 

One woman talked about digging herself out of postpartum depression and choosing growth every day. 

Another shared the quiet strength it takes to navigate fertility struggles while still showing up with grace. 

This isn’t surface-level “girl power.” It’s lived resilience.

2. The Quiet Work Counts

So many women said they are proud of things that often go unnoticed.

The behind-the-scenes work, emotional labor, adapting, and advocating.

One woman shared that she’s always the one capturing family memories, but rarely in the photos herself. 

Another spoke about the constant, quiet advocacy required in special education and step-parenting. 

This kind of strength rarely gets applause, but it builds families, classrooms, and communities.

It’s also what builds this brand.

3. The Truth About Confidence

We couldn’t ignore how many women said the same thing when we asked what makes them feel confident:

“My lashes.”

Over and over again.

And it wasn’t about looking different. The responses were about how applying lashes made them feel ready for whatever the day had in store, while looking their best. 

We received stories about wearing lashes before a 12-hour hospital shift. Before teaching a class. Before heading into a board meeting. And before showing up for their kids.

These women’s accounts showed us how true confidence isn’t about changing who you are. It’s about closing the gap between how you feel inside and how you show up outside.

Sometimes that looks like Showgirl.
Other times it’s The Sweetheart.

Go with the lash you’re feeling most that moment. 

4. Women Supporting Women

The love for community was everywhere in these responses as well.

Women talked about volunteering, teaching, coaching, serving, donating bone marrow, paying it forward, and simply being kind to strangers.

They talked about girlhood and shared understanding (No gatekeeping here).

There’s something powerful about women who lift each other up instead of competing.

FlutterHabit was built on that energy. 

Founded by women. Run by women. And worn by women who show up for each other.