A NEW WAY BASED ON AN OLD TRICK. HOW A SELF-CARE DREAM BECAME A TIME-SAVING REALITY.
Time and money; Two resources that led Kasey Jackson and her husband Tim to launch FlutterHabit. Empowerment and self-care; Two core values that have fueled the company’s rapid expansion. These, combined with love and dedication, have allowed FlutterHabit to grow and evolve into a viral beauty brand that is committed to offering easy-to-use products that provide salon-quality results in less time, for less money.
Kasey was unsatisfied with her experiences with false lashes and eyelash extensions. She needed something with long wear times, affordable prices, and a comfortable application she could do at home. Unable to find anything in the market to meet her needs, she set out to find a solution that combined the convenience of strip lashes and extensions.
During her attempts, she discovered a little trick that some professional makeup artists were using on their clients, using small segments underneath the natural lash instead of large strips on top. She began experimenting and finally created exactly what she was looking for. As compliments and questions like, “Who does your lashes?” rolled in, she knew she had created the perfect product for those like her who love the look of extensions but wanted to avoid the cost, time commitment, and hassle.
FlutterHabit launched in 2019 with one style, The Original, and hasn’t slowed down since. While amassing tens of thousands of monthly subscribers and hundreds of thousands of customers around the world, FlutterHabit continues to expand and innovate to fill the needs of gaps in the market with an additional lash category, application tools, and a brand new eyebrow category.
FlutterHabit is committed to continuing to disrupt the beauty industry with products that meet the needs of customers while never compromising on safety, quality, or the values that have helped us build our incredible community.