After taking the DIY lash industry by storm, FlutterHabit set out to show the world that we are more than just a lash brand with the launch of our Treat & Train category. Our first focus of this new category has been brows because let's be honest, what pairs better with great lashes than great brows? Our first launch of this category included a brow treatment and styling gel, Lift & Laminate, and an incredible set of silicone brow trainers designed to help you achieve a sleek, laminated brow look at home. Today, we’re breaking down the nitty-gritty details of Lift & Laminate so you feel confident knowing exactly what it is, and how to use it to get the best brows you’ve ever had!
What is Lift & Laminate?
Lift & Laminate is first and foremost a brow gel. It has a firm hold that allows you to lift, sculpt, and style your brows into your personally desired shape and maintain that shape throughout the day. The firm hold dries clear without any crunch or flakiness, leaving behind a beautifully styled brow that won’t budge no matter what your day throws at you.
What are its uses?
If you know FlutterHabit, you know we don’t settle for good enough. Going the extra mile is in our DNA and Lift & Laminate is proof. Although its primary function is as a brow gel with a great hold, it’s also a treatment product that can be used on brows and lashes. This multi-use product was designed to treat and condition your brows AND lashes (yes, it’s lash safe too!) while offering its incredible lift and hold. When used on lashes, it provides a gentle lift and curl that stays all day due to its excellent holding power. Over time, whether used on brows, lashes, or both, you’ll notice an improvement in the health and in the natural lift and shape of your brows and/or lashes.
Is it right for me?
Great question! Do you have brows and lashes? If so, then Lift & Laminate is right for you. Whether you’re looking to achieve the ultra-sculpted, laid look of a brow lamination or you’re a daily no-makeup wearer who wants to gently tame unruly brows throughout the day, Lift & Laminate brow gel is right for you. The beauty of this product as both a lash and brow treatment and a styling product makes it versatile in uses and users. Everyone can benefit from the treatment and conditioning properties of Lift & Laminate! From a styling perspective, the easy product application and clear drying finish allow you to style your brows as much or as little as you’d like and no one will be the wiser. The power is in your hands! For more styling tips, refer to our blog on trending brow styles.
How do I apply it?
Application of Lift & Laminate is a breeze! All you’ll need is a spoolie and your product:
Step 1: Sweep your spoolie through the Lift & Laminate gel, lightly coating the bristles. No need to over coat it, a little product goes a long way and you can always add more if needed.
Step 2: Run the coated spoolie through your eyebrows or natural eyelashes. For brows, brush the product on in the direction that you would like your hair to stay. For lashes, apply beginning from the root of your clean, dry lashes and gently push the wand up, encouraging additional lifting of the lashes for an eye opening finish.
What’s in it?
At FlutterHabit, we take great pride in quality and safety, without sacrificing performance. We are so proud that Lift & Laminate is clean beauty approved, vegan, and cruelty-free. We created this product with as few ingredients as possible while delivering as many results as possible. You can get the full ingredient list here.
Ready for the best brows you’ve ever had? Grab your Lift & Laminate brow gel here. If you do prefer a sleeker, more lifted brow, we suggest pairing it with our silicone brow trainers as well. Grab those here. Happy brow styling!